000			02407nam a2200361Mi 4500
001			on1138513108
003			OCoLC
005			20240726104534.0
008			191030s20162019ii ad g 001 0 eng d
010			_a2014044334
020			_a9789332575394
020			_a9332575398
040			_aPUJAV _bspa _erda _cPUJAV
050	0	4	_aHF5415 _b.F736 2016
050	0	4	_aHF5415
100	1		_aKotler, Philip _d1931- _e1
245	1	0	_aA framework for marketing management /Philip Kotler, Kevin Lane Keller.
250			_asixth edition.
260			_aTamil Nadu, India _bPearson _c(c)2016..
300			_a344 pages : _billustrations, diagrams, charts and tables ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_a1 and indexes.
505	0	0	_tUnderstanding Marketing Management -- _tDefining Marketing for the New Realities -- _tDeveloping and Implementing Marketing Strategies and Plans -- _tCapturing Marketing Insights and Forecasting Demand -- _tConnecting with Customers -- _tCreating Long-term Loyalty Relationships -- _tAnalyzing Consumer and Business Markets -- _tBuilding Strong Brands -- _tIdentifying Market Segments and Targets -- _tCrafting the Brand Positioning and Competing Effectively -- _tCreating Brand Equity and Driving Growth -- _tCreating Value -- _tSetting Product Strategy and Introducing New Offerings -- _tDesigning and Managing Services -- _tDeveloping Pricing Strategies and Programs -- _tDelivering Value -- _tDesigning and Managing Integrated Marketing Channels -- _tManaging Retailing, Wholesaling, and Logistics -- _tCommunicating Value -- _tDesigning and Managing Integrated Marketing Communications -- _tManaging Mass Communications: advertising, Sales Promotions, Events and Experiences, and Public Relations -- _tManaging Digital Communications: Online, Social Media, and Mobile -- _tManaging Personal Communications: Direct and Database Marketing and Personal Selling -- _tManaging the Marketing Organization for Long-Term Success -- _tManaging Marketing Responsibly in the Global Economy.
530			_a2
650	1	4	_aMarketing administration.
650	2	4	_aMarketing analysis.
650	2	4	_aMarketing communication.
700	1		_aKeller, Kevin Lane _d1956- _eaut
942			_cBK _hHF _m2016 _e1 _i2019-10-25 _k29.10 _01
948			_hHELD BY SBI - 1 OTHER HOLDINGS
999			_c69721 _d69721
902			_a1 _bCynthia Snell _c1 _dCynthia Snell