| 000 | 01579cam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | ocm41508434 | ||
| 003 | OCoLC | ||
| 005 | 20240726104350.0 | ||
| 008 | 020912s1999 nyua 001 0 eng | ||
| 010 | _a2002511854 | ||
| 039 | 0 | 3 | _aCO 63183 |
| 040 |
_aDLC _beng _erda _cDLC _dTXA _dTJC _dWY@ _dLVB _dSBI |
||
| 049 | 0 | _aSHCM | |
| 050 | 0 | 4 |
_aHF5415 _b.W574 1999 |
| 050 | 0 | 4 | _aHF5415 |
| 100 | 1 |
_aZollo, Peter, _e1 |
|
| 245 | 1 | 0 |
_aWise up to teens : _binsights into marketing and advertising to teenagers / _cby Peter Zollo. |
| 250 | _asecond edition. | ||
| 260 |
_aIthaca, New York : _bNew Strategist Publications, _c(c)1999. |
||
| 300 |
_axvi, 346 pages : _billustrations ; _c24 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _a4.. | ||
| 505 | 0 | 0 |
_tWhy teens are important consumers -- _tTeens, products, and brands -- _tTeens and media -- _tTeen activities and interests -- _tTeen trends and social hierarchy -- _tTeens and music -- _tPower of celebrity -- _tTeen values -- _tEssence of being teen -- _tTeen life : home, play, school -- _tAdvertising and promoting to teens -- _tResearching teens. |
| 530 | _a2 | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMarketing. | |
| 907 |
_a.b10989481 _b12-01-09 _c01-22-08 |
||
| 942 |
_cREF _hHF _m1999 _e _i2020-10-24 _k0.00 |
||
| 945 |
_g0 _i31923001033188 _j2 _lcirr _o _p0.00 _q _r _so -- _t69 _u0 _v0 _w0 _x0 _y.i18486435 _z11-30-09 |
||
| 998 |
_accst _acir _b05-27-09 _cm _da _e- _feng _gnyu _h0 |
||
| 999 |
_c65057 _d65057 |
||
| 902 |
_a1 _bCynthia Snell _c1 _dCynthia Snell |
||