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050 0 4 _aHE8700.S328.S686 2001
050 0 4 _aHE8700
100 1 _aScheuer, Jeffrey,
_d1953-,
_e1
245 1 4 _aThe sound bite society :
_bhow television helps the Right and hurts the Left /
_cJeffrey Scheuer.
_hPR
250 _aPbk. edition.
260 _aNew York :
_bRoutledge,
_c(c)2001.
300 _a230 pages ;
_c21 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aOriginally published as The sound bite society: television and the American mind. New York : Four Walls Eight Windows, 1999.
504 _a1 (pages 225-230).
505 0 0 _aThe politics of electronic information --
_tThe ascent of the electronic right --
_tShouting heads: the language ot television --
_tVideo games: television and reality --
_tComplexity and ideology --
_tCritical vision: television and the attentive society.
520 3 _aIt was once said that "all politics is local." But today, all politics is televisual. Candidates spend millions on TV ads. Most people get their news from TV's sound bites. Television doesn't just affect politics--it is politics. But how does that mega-medium shape our political ideas and values? In The Sound Bite Society, Jeffrey Scheuer argues that the rise of television is directly linked to the decline of the American left and the ascent of the "Electronic Right." Political argument has been simplified to quick, telegraphic TV sound bites which, he argues, inherently favor the right wing. Television's visual and rhetorical conventions are biased toward simplicity, Scheuer argues, making it the perfect vehicle for conservative messages advocating a simpler society and smaller government.
530 _a2
650 0 _aTelevision in politics
_zUnited States.
650 0 _aTelevision broadcasting
_zUnited States.
650 0 _aConservatism
_zUnited States.
907 _a.b17303771
_b08-11-17
_c08-11-17
942 _cBK
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_i2018-07-15
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_nPurchased from YBP INV 170461 Date: 7/07/17 PO: Reserves-6-17 Request Type: Reserves-Add Course#
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999 _c6462
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902 _a1
_bCynthia Snell
_c1
_dCynthia Snell