| 000 | 01844cam a2200433Mi 4500 | ||
|---|---|---|---|
| 001 | ocn827949462 | ||
| 003 | OCoLC | ||
| 005 | 20240417091936.0 | ||
| 008 | 121211s2013 ohua b 001 0 eng | ||
| 020 | _a1111580219 | ||
| 020 | _a9781111580216 | ||
| 035 | _a(OCoLC)827949462 | ||
| 040 |
_aAU@ _beng _erda _cAU@ _dOCLCO _dYDXCP _dSBI |
||
| 049 | _aSBIO | ||
| 050 | _aHF5415.123.A567.A384 2013 | ||
| 050 | _aHF5415.123.S556.A384 2013 | ||
| 100 | 1 |
_aShimp, Terence A. _eauthor _99436 |
|
| 245 | 1 | 0 |
_aAdvertising, promotion, and other aspects of integrated marketing communications / _cTerence A. Shimp, _h[print] |
| 250 | _aninth edition | ||
| 260 | 1 |
_aMason, Ohio : _bSouth-Western Cengage Learning, _c(c)2013. |
|
| 300 |
_axxii, 729 pages : _billustrations ; _c29 cm |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aPrevious edition published in 2010. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 530 | _a2 | ||
| 530 | _aDigital and Print sharing is NOT ColoradoVERED. CIU's licenses DO NOT PERMIT ColoradoPYING Oregon SHARING of this title in electronic or print format. PLEASE click on the "copyright permission request form" above to request permission to be obtained for digital sharing. | ||
| 650 | 0 |
_aAdvertising. _97984 |
|
| 650 | 0 |
_aCommunication in marketing. _99437 |
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| 650 | 0 |
_aDirect marketing. _99439 |
|
| 650 | 0 |
_aSales promotion. _99438 |
|
| 700 | 1 |
_aAndrews, J. Craig. _eaut _99440 |
|
| 902 |
_c1 _dCYNTHIA SNELL _a1 _bCYNTHIA SNELL |
||
| 907 |
_a.b16983580 _b05-02-18 _c05-06-13 |
||
| 942 |
_cREF _hHF _m2013 _i2020-10-24 _k0.00 _2ddc _w289.95 |
||
| 945 |
_g1 _i31923001850565 _j2 _lcirr _o- _p0.00 _q- _r- _so _t69 _u4 _v1 _w4 _x0 _y.i20009872 _z05-06-13 |
||
| 998 |
_b08-08-13 _cm _da |
||
| 999 |
_c64039 _d64039 |
||