000 22499cam a2200649 i 4500
001 ocn920680568
003 OCoLC
005 20240726104319.0
008 150904s2017 maua b 001 0 eng
010 _a2015033275
015 _a20179033840
_2can
016 _a(AMICUS)000045241415
020 _a9780134310824
020 _a9780134319056
029 1 _aAU@
_b000055397900
029 1 _aNLC
_b000045241415
029 1 _aNZ1
_b16312017
040 _aDLC
_beng
_erda
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_dOCLCF
_dBTCTA
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042 _apcc
043 _an-us---
049 _aSBIM
050 0 4 _aHF5718
_b.E934 2017
100 1 _aThill, John V.,
_e1
245 1 0 _aExcellence in business communication /John V. Thill, Courtland L. Bovee.
250 _aTwelfth edition.
260 _aBoston :
_bPearson,
_c(c)2017.
300 _axlviii, 623 pages :
_bcolor illustrations ;
_c27 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _a2
505 0 0 _a1. Professional Communication in a Digital, Social, Mobile World --
_tCommunicating At Jetblue --
_tUnderstanding Why Communication Matters --
_tCommunication Is Important to Your Career --
_tCommunication Is Important to Your Company --
_tWhat Makes Business Communication Effective? --
_tCommunicating as a Professional --
_tUnderstanding What Employers Expect from You --
_tCommunicating in an Organizational Context --
_tAdopting an Audience-Centered Approach --
_tExploring the Communication Process --
_tThe Basic Communication Model --
_tThe Social Communication Model --
_tThe Mobile Revolution --
_tThe Rise of Mobile as a Communication Platform --
_tHow Mobile Technologies Are Changing Business Communication --
_tUsing Technology to Improve Business Communication --
_tKeeping Technology in Perspective --
_tGuarding Against Information Overload --
_tUsing Technological Tools Productively --
_tReconnecting with People --
_tCommitting to Ethical and Legal Communication --
_tDistinguishing Ethical Dilemmas from Ethical Lapses --
_tEnsuring Ethical Communication --
_tEnsuring Legal Communication --
_tApplying What You've Learned --
_tSolving Communication Dilemmas At: Jetblue --
_tLearning Objectives Checkup --
_tApply Your Knowledge --
_tPractice Your Skills --
_tExpand Your Skills --
_tImprove Your Grammar, Mechanics, and Usage --
_tThe Art Of Professionalism Maintaining a Confident, Positive Outlook Collaboration, Interpersonal
505 0 0 _a10. Writing Persuasive Messages --
_tCommunicating At Red Ants Pants --
_tUsing the Three-Step Writing Process for Persuasive Messages --
_tStep 1: Planning Persuasive Messages --
_tStep 2: Writing Persuasive Messages --
_tStep 3: Completing Persuasive Messages --
_tDeveloping Persuasive Business Messages --
_tStrategies for Persuasive Business Messages --
_tAvoiding Common Mistakes in Persuasive Communication --
_tCommon Examples of Persuasive Business Messages --
_tDeveloping Marketing and Sales Messages --
_tPlanning Marketing and Sales Messages --
_tWriting Conventional Marketing and Sales Messages --
_tWriting Promotional Messages for Social Media --
_tCreating Promotional Messages for Mobile Devices --
_tMaintaining High Standards of Ethics, Legal Compliance, and Etiquette --
_tSolving Communication Dilemmas At: Red Ants Pants --
_tLearning Objectives Checkup --
_tApply Your Knowledge --
_tPractice Your Skills --
_tExpand Your Skills --
_tImprove Your Grammar, Mechanics, and Usage --
_tCases --
_tPracticing Ethical Communication: Pushing the Limits of Credibility
505 0 0 _a11. Planning Reports and Proposals --
_tCommunicating At MyCityWay --
_tApplying the Three-Step Writing Process to Reports and Proposals --
_tAnalyzing the Situation --
_tGathering Information --
_tSelecting the Best Combination of Media and Channels --
_tOrganizing Your Information --
_tSupporting Your Messages with Reliable Information --
_tPlanning Your Research --
_tLocating Data and Information --
_tEvaluating Sources --
_tUsing Your Research Results --
_tConducting Secondary Research --
_tFinding Information at a Library --
_tFinding Information Online --
_tDocumenting Your Sources --
_tConducting Primary Research --
_tConducting Surveys --
_tConducting Interviews --
_tPlanning Informational Reports --
_tOrganizing Informational Reports --
_tCreating Successful Business Plans --
_tOrganizing Website Content --
_tPlanning Analytical Reports --
_tFocusing on Conclusions --
_tFocusing on Recommendations --
_tFocusing on Logical Arguments --
_tPlanning Proposals --
_tSolving Communication Dilemmas At: MyCityWay --
_tLearning Objectives Checkup --
_tApply Your Knowledge --
_tPractice Your Skills --
_tExpand Your Skills --
_tImprove Your Grammar, Mechanics, and Usage --
_tDigital + Social + Mobile: Today's Communication Environment: Research on the Go with Mobile Devices
505 0 0 _a12. Writing Reports and Proposals --
_tCommunicating At Warby Parker --
_tComposing Reports and Proposals --
_tAdapting to Your Audience --
_tDrafting Report Content --
_tDrafting Proposal Content --
_tHelping Report Readers Find Their Way --
_tUsing Technology to Craft Reports and Proposals --
_tWriting for Websites and Wikis --
_tDrafting Website Content --
_tCollaborating on Wikis --
_tIllustrating Your Reports with Effective Visuals --
_tUnderstanding Visual Design Principles --
_tUnderstanding the Ethics of Visual Communication --
_tIdentifying Points to Illustrate --
_tSelecting the Right Type of Visual --
_tProducing and Integrating Visuals --
_tCreating Visuals --
_tVerifying the Quality of Your Visuals --
_tVisual Media on Mobile Devices --
_tSolving Communication Dilemmas At: Warby Parker --
_tLearning Objectives Checkup --
_tApply Your Knowledge --
_tPractice Your Skills --
_tExpand Your Skills --
_tImprove Your Grammar, Mechanics, and Usage --
_tCases --
_tPracticing Ethical Communication: Distorting the Data
505 0 0 _a13.Completing Reports and Proposals --
_tCommunicating At Garage Technology Ventures --
_tRevising Reports and Proposals --
_tProducing Formal Reports --
_tPrefatory Parts --
_tText of the Report --
_tSupplementary Parts --
_tProducing Formal Proposals --
_tPrefatory Parts --
_tText of the Proposal --
_tProofreading Reports and Proposals --
_tDistributing Reports and Proposals --
_tSolving Communication Dilemmas At: Garage Technology Ventures --
_tLearning Objectives Checkup --
_tApply Your Knowledge --
_tPractice Your Skills --
_tExpand Your Skills --
_tImprove Your Grammar, Mechanics, and Usage --
_tCases --
_tReport Writer's Notebook: Analyzing a Formal Report --
505 0 0 _a14. Developing and Delivering Business Presentations --
_tCommunicating At Principato-Young Entertainment --
_tPlanning a Presentation --
_tAnalyzing the Situation --
_tSelecting the Best Media and Channels --
_tOrganizing A Presentation --
_tDeveloping a Presentation --
_tAdapting to Your Audience --
_tCrafting Presentation Content --
_tEnhancing Your Presentation with Effective Visuals --
_tChoosing Structured or Free-Form Slides --
_tDesigning Effective Slides --
_tIntegrating Mobile Devices in Presentations --
_tCompleting a Presentation --
_tFinalizing Your Slides --
_tCreating Effective Handouts --
_tChoosing Your Presentation Method --
_tPracticing Your Delivery --
_tDelivering a Presentation --
_tOvercoming Anxiety --
_tHandling Questions Responsively --
_tEmbracing the Backchannel --
_tGiving Presentations Online --
_tSolving Communication Dilemmas At: Principato-Young Entertainment --
_tLearning Objectives Checkup --
_tApply Your Knowledge --
_tPractice Your Skills --
_tExpand Your Skills --
_tImprove Your Grammar, Mechanics, and Usage --
_tCases --
_tThe Art Of Professionalism Being a Team Player
505 0 0 _a15. Building Careers and Writing Resumes --
_tCommunicating At VMWare --
_tFinding the Ideal Opportunity in Today's Job Market --
_tWriting the Story of You --
_tLearning to Think Like an Employer --
_tResearching Industries and Companies of Interest --
_tTranslating Your General Potential into a Specific Solution for Each Employer --
_tTaking the Initiative to Find Opportunities --
_tBuilding Your Network --
_tSeeking Career Counseling --
_tAvoiding Mistakes --
_tPlanning a Resume --
_tAnalyzing Your Purpose and Audience --
_tGathering Pertinent Information --
_tSelecting the Best Media and Channels --
_tOrganizing Your Resume Around Your Strengths --
_tAddressing Areas of Concern --
_tWriting Your Resume --
_tKeeping Your Resume Honest --
_tAdapting Your Resume to Your Audience --
_tComposing Your Resume --
_tCompleting Your Resume --
_tRevising Your Resume --
_tProducing Your Resume --
_tProofreading Your Resume --
_tDistributing Your Resume --
_tSolving Communication Dilemmas At: VMWare --
_tLearning Objectives Checkup --
_tApply Your Knowledge --
_tPractice Your Skills --
_tExpand Your Skills --
_tImprove Your Grammar, Mechanics, and Usage --
_tCases --
_tDigital + Social + Mobile: Today's Communication Environment: Job Search Strategies: Maximize Your Mobile --
_tThe Art Of Professionalism: Striving to Excel
505 0 0 _a16. Applying and Interviewing for Employment --
_tCommunicating At Zappos --
_tSubmitting Your Resume --
_tWriting Application Letters --
_tFollowing Up After Submitting a Resume --
_tUnderstanding the Interviewing Process --
_tThe Typical Sequence of Interviews --
_tCommon Types of Interviews --
_tInterview Media --
_tWhat Employers Look for in an Interview --
_tPreemployment Testing and Background Checks --
_tPreparing for a Job Interview --
_tLearning About the Organization and Your Interviewers --
_tThinking Ahead About Questions --
_tBolstering Your Confidence --
_tPolishing Your Interview Style --
_tPresenting a Professional Image --
_tBeing Ready When You Arrive --
_tInterviewing for Success --
_tThe Warm-Up --
_tThe Question-and-Answer Stage --
_tThe Close --
_tInterview Notes --
_tFollowing Up After the Interview --
_tFollow-Up Message --
_tMessage of Inquiry --
_tRequest for a Time Extension --
_tLetter of Acceptance --
_tLetter Declining a Job Offer --
_tLetter of Resignation --
_tSolving Communication Dilemmas At: Zappos --
_tLearning Objectives Checkup --
_tApply Your Knowledge --
_tPractice Your Skills --
_tExpand Your Skills --
_tImprove Your Grammar, Mechanics, and Usage --
_tCases --
_tCommunicating Across Cultures: Successfully Interviewing Across Borders --
_tFirst Impressions --
_tPaper --
_tCustomization --
_tAppearance --
_tLetters --
_tStandard Letter Parts --
_tAdditional Letter Parts --
_tLetter Formats --
_tEnvelopes --
_tAddressing the Envelope --
_tFolding to Fit --
_tInternational Mail --
_tMemos --
_tReports --
_tMargins --
_tHeadings --
_tPage Numbers --
_tChicago Humanities Style --
_tIn-Text Citation-Chicago Humanities Style --
_tBibliography-Chicago Humanities Style --
_tAPA Style --
_tIn-Text Citation-APA Style --
_tList of References-APA Style --
_tMLA Style --
_tIn-Text Citation-MLA Style --
_tList of Works Cited-MLA Style --
_tContent and Style --
_tGrammar, Mechanics, and Usage --
_tProofreading Marks --
_tDiagnostic Test of English Skills --
_tAssessment of English Skills --
_tEssentials of Grammar, Mechanics, and Usage --
_t1.0. Grammar --
_t1.1. Nouns --
_t1.2. Pronouns --
_t1.3. Verbs --
_t1.4. Adjectives --
_t1.5. Adverbs --
_t1.6. Other Parts of Speech --
_t1.7. Sentences --
_t2.0. Punctuation --
_t2.1. Periods --
_t2.2. Question Marks --
_t2.3. Exclamation Points --
_t2.4. Semicolons --
_t2.5. Colons --
_t2.6.Commas --
_t2.7. Dashes --
_t2.8. Hyphens
505 0 0 _a2.Communication, and Business Etiquette --
_tCommunicating At Cemex --
_tCommunicating Effectively in Teams --
_tAdvantages and Disadvantages of Teams --
_tCharacteristics of Effective Teams --
_tGroup Dynamics --
_tCollaborating on Communication Efforts --
_tGuidelines for Collaborative Writing --
_tTechnologies for Collaborative Writing --
_tGiving-and Responding to-Constructive Feedback --
_tMaking Your Meetings More Productive --
_tPreparing for Meetings --
_tConducting and Contributing to Efficient Meetings --
_tPutting Meeting Results to Productive Use --
_tUsing Meeting Technologies --
_tImproving Your Listening Skills --
_tRecognizing Various Types of Listening --
_tUnderstanding the Listening Process --
_tOvercoming Barriers to Effective Listening --
_tImproving Your Nonverbal Communication Skills --
_tRecognizing Nonverbal Communication --
_tUsing Nonverbal Communication Effectively --
_tDeveloping Your Business Etiquette --
_tBusiness Etiquette in the Workplace --
_tBusiness Etiquette in Social Settings --
_tBusiness Etiquette Online --
_tBusiness Etiquette Using Mobile Devices --
_tSolving Communication Dilemmas At: Cemex --
_tLearning Objectives Checkup --
_tApply Your Knowledge --
_tPractice Your Skills --
_tExpand Your Skills --
_tImprove Your Grammar, Mechanics, and Usage --
_tCommunicating Across Cultures: Whose Skin Is This, Anyway?
505 0 0 _a3.Communication Challenges in a Diverse, Global Marketplace --
_tCommunicating At EY --
_tUnderstanding the Opportunities and Challenges of Communication in a Diverse World --
_tThe Opportunities in a Global Marketplace --
_tThe Advantages of a Diverse Workforce --
_tThe Challenges of Intercultural Communication --
_tDeveloping Cultural Competency --
_tUnderstanding the Concept of Culture --
_tOvercoming Ethnocentrism and Stereotyping --
_tRecognizing Variations in a Diverse World --
_tContextual Differences --
_tLegal and Ethical Differences --
_tSocial Differences --
_tNonverbal Differences --
_tAge Differences --
_tGender Differences --
_tReligious Differences --
_tAbility Differences --
_tAdapting to Other Business Cultures --
_tGuidelines for Adapting to Any Business Culture --
_tGuidelines for Adapting to U.S. Business Culture --
_tImproving Intercultural Communication Skills --
_tStudying Other Cultures --
_tStudying Other Languages --
_tRespecting Preferences for Communication Style --
_tWriting Clearly --
_tSpeaking and Listening Carefully --
_tUsing Interpreters, Translators, and Translation Software --
_tHelping Others Adapt to Your Culture --
_tSolving Communication Dilemmas At: EY --
_tLearning Objectives Checkup --
_tApply Your Knowledge --
_tPractice Your Skills --
_tExpand Your Skills --
_tImprove Your Grammar, Mechanics, and Usage --
_tCommunicating Across Cultures: US Versus Them: Generational Conflict in the Workplace
505 0 0 _a4. Planning Business Messages --
_tCommunicating At H and R Block --
_tUnderstanding the Three-Step Writing Process --
_tOptimizing Your Writing Time --
_tPlanning Effectively --
_tAnalyzing the Situation --
_tDefining Your Purpose --
_tDeveloping an Audience Profile --
_tGathering Information --
_tUncovering Audience Needs --
_tFinding Your Focus --
_tProviding Required Information --
_tSelecting the Best Combination of Media and Channels --
_tThe Most Common Media and Channel Options --
_tFactors to Consider When Choosing Media and Channels --
_tOrganizing Your Information --
_tDefining Your Main Idea --
_tLimiting Your Scope --
_tChoosing Between Direct and Indirect Approaches --
_tOutlining Your Content --
_tBuilding Reader Interest with Storytelling Techniques --
_tSolving Communication Dilemmas At: H and R Block --
_tLearning Objectives Checkup --
_tApply Your Knowledge --
_tPractice Your Skills --
_tExpand Your Skills --
_tImprove Your Grammar, Mechanics, and Usage --
_tPracticing Ethical Communication: How Much Information Is Enough?
505 0 0 _a5. Writing Business Messages --
_tCommunicating At She Takes on the World --
_tAdapting to Your Audience: Being Sensitive to Audience Needs --
_tUsing the "You" Attitude --
_tMaintaining Standards of Etiquette --
_tEmphasizing the Positive --
_tUsing Bias-Free Language --
_tAdapting to Your Audience: Building Strong Relationships --
_tEstablishing Your Credibility --
_tProjecting Your Company's Image --
_tAdapting to Your Audience: Controlling Your Style and Tone --
_tCreating a Conversational Tone --
_tUsing Plain Language --
_tSelecting the Active or Passive Voice --
_tComposing Your Message: Choosing Powerful Words --
_tUnderstanding Denotation and Connotation --
_tBalancing Abstract and Concrete Words --
_tFinding Words That Communicate Well --
_tComposing Your Message: Creating Effective Sentences --
_tChoosing from the Four Types of Sentences --
_tUsing Sentence Style to Emphasize Key Thoughts --
_tComposing Your Message: Crafting Unified, Coherent Paragraphs --
_tCreating the Elements of a Paragraph --
_tChoosing the Best Way to Develop Each Paragraph --
_tWriting Messages for Mobile Devices --
_tSolving Communication Dilemmas At: She Takes on the World --
_tLearning Objectives Checkup --
_tApply Your Knowledge --
_tPractice Your Skills --
_tExpand Your Skills --
_tImprove Your Grammar, Mechanics, and Usage --
_tThe Art Of Professionalism: Being Dependable and Accountable
505 0 0 _a6.Completing Business Messages --
_tCommunicating At Jefferson Rabb Web Design --
_tRevising Your Message: Evaluating the First Draft --
_tEvaluating Your Content, Organization, Style, and Tone --
_tEvaluating, Editing, and Revising the Work of Others --
_tRevising to Improve Readability --
_tVarying Your Sentence Length --
_tKeeping Your Paragraphs Short --
_tUsing Lists to Clarify and Emphasize --
_tAdding Headings and Subheadings --
_tEditing for Clarity and Conciseness --
_tEditing for Clarity --
_tEditing for Conciseness --
_tProducing Your Message --
_tDesigning for Readability --
_tFormatting Formal Letters and Memos --
_tDesigning Messages for Mobile Devices --
_tProofreading Your Message --
_tDistributing Your Message --
_tSolving Communication Dilemmas At: Jefferson Rabb Web Design --
_tLearning Objectives Checkup --
_tApply Your Knowledge --
_tPractice Your Skills --
_tExpand Your Skills --
_tImprove Your Grammar, Mechanics, and Usage
505 0 0 _a7. Crafting Messages for Digital Channels --
_tCommunicating At GoPro --
_tDigital Channels for Business Communication --
_tMedia Choices for Brief Messages --
_tCompositional Modes for Digital Media --
_tCreating Content for Social Media --
_tOptimizing Content for Mobile Devices --
_tSocial Networks --
_tBusiness Communication Uses of Social Networks --
_tStrategies for Business Communication on Social Networks --
_tInformation and Content Sharing Sites --
_tUser-Generated Content Sites --
_tContent Curation Sites --
_tCommunity Q and A Sites --
_tEmail --
_tPlanning Email Messages --
_tWriting Email Messages --
_tCompleting Email Messages --
_tInstant Messaging and Text Messaging --
_tUnderstanding the Benefits and Risks of IM --
_tAdapting the Three-Step Process for Successful IM --
_tBlogging and Microblogging --
_tUnderstanding the Business Applications of Blogging --
_tAdapting the Three-Step Process for Successful Blogging --
_tMicroblogging --
_tPodcasting --
_tSolving Communication Dilemmas At: GoPro --
_tLearning Objectives Checkup --
_tApply Your Knowledge --
_tPractice Your Skills --
_tExpand Your Skills --
_tImprove Your Grammar, Mechanics, and Usage --
_tCases --
_tDigital + Social + Mobile: Today's Communication Environment: Community Manager: One of the Hottest New Jobs in Business --
_tDigital + Social + Mobile: Today's Communication Environment: Will Emoticons Give Your Career a Frowny Face?
505 0 0 _a8. Writing Routine and Positive Messages --
_tCommunicating At Get Satisfaction --
_tStrategy for Routine Requests --
_tStating Your Request Up Front --
_tExplaining and Justifying Your Request --
_tRequesting Specific Action in a Courteous Close --
_tCommon Examples of Routine Requests --
_tAsking for Information and Action --
_tAsking for Recommendations --
_tMaking Claims and Requesting Adjustments --
_tStrategy for Routine and Positive Messages --
_tStarting with the Main Idea --
_tProviding Necessary Details and Explanation --
_tEnding with a Courteous Close --
_tCommon Examples of Routine and Positive Messages --
_tAnswering Requests for Information and Action --
_tGranting Claims and Requests for Adjustment --
_tProviding Recommendations and References --
_tSharing Routine Information --
_tAnnouncing Good News --
_tFostering Goodwill --
_tSolving Communication Dilemmas At: Get Satisfaction --
_tLearning Objectives Checkup --
_tApply Your Knowledge --
_tPractice Your Skills --
_tExpand Your Skills --
_tImprove Your Grammar, Mechanics, and Usage --
_tCases
505 0 0 _a9. Writing Negative Messages --
_tCommunicating At Hallo --
_tUsing the Three-Step Writing Process for Negative Messages --
_tStep 1: Planning a Negative Message --
_tStep 2: Writing a Negative Message --
_tStep 3: Completing a Negative Message --
_tUsing the Direct Approach for Negative Messages --
_tOpening with a Clear Statement of the Bad News --
_tProviding Reasons and Additional Information --
_tClosing on a Respectful Note --
_tUsing the Indirect Approach for Negative Messages --
_tOpening with a Buffer --
_tProviding Reasons and Additional Information --
_tContinuing with a Clear Statement of the Bad News --
_tClosing on a Respectful Note --
_tMaintaining High Standards of Ethics and Etiquette --
_tSending Negative Messages on Routine Business Matters --
_tMaking Negative Announcements on Routine Business Matters --
_tRejecting Suggestions and Proposals --
_tRefusing Routine Requests --
_tHandling Bad News About Transactions --
_tRefusing Claims and Requests for Adjustment --
_tSending Negative Organizational News --
_tCommunicating Under Normal Circumstances --
_tResponding to Negative Information in a Social Media Environment --
_tCommunicating in a Crisis --
_tSending Negative Employment Messages --
_tRefusing Requests for Employee References and Recommendation Letters --
_tRefusing Social Networking Recommendation Requests --
_tRejecting Job Applications --
_tGiving Negative Performance Reviews --
_tTerminating Employment --
_tSolving Communication Dilemmas At: Hailo --
_tLearning Objectives Checkup --
_tApply Your Knowledge --
_tPractice Your Skills --
_tExpand Your Skills --
_tImprove Your Grammar, Mechanics, and Usage --
_tCases --
_tPracticing Ethical Communication: The Deceptive Soft Sell
505 0 0 _aNote continued: 2.9. Apostrophes --
_t2.10. Quotation Marks --
_t2.11. Parentheses and Brackets --
_t2.12. Ellipses --
_t3.0. Mechanics --
_t3.1. Capitalization --
_t3.2. Underscores and Italics --
_t3.3. Abbreviations --
_t3.4. Numbers --
_t3.5. Word Division --
_t4.0. Vocabulary --
_t4.1. Frequently Confused Words --
_t4.2. Frequently Misused Words --
_t4.3. Frequently Misspelled Words --
_t4.4. Transitional Words and Phrases.
530 _a2
_ub
650 0 _aBusiness communication
_zUnited States
_vCase studies.
655 0 _aAcademic Success
655 0 _aBusiness
655 0 _aLeadership
655 0 _aSports Management
700 1 _aBovee, Courtland L.,
_e1
942 _cREF
_eAMAZON
_hHF
_i2021-2022
_k75
_m2017
_nBUSL
_RBUSINESS DEPARTMENT
_O112-7816151-7303444
_2lcc
999 _c63609
_d63609
902 _a1
_bCynthia Snell
_c1
_dCynthia Snell