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001 ocn712016190
003 OCoLC
005 20240726104250.0
008 110411s2006 nyu ob 001 0 eng d
015 _aGBA616688
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016 7 _a013386232
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020 _a9780786736560
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040 _aEBLCP
_beng
_epn
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_dOCLCQ
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_dOCLCQ
050 0 4 _aHF5718
_b.S767 2006
050 0 4 _aHF5718
100 1 _aSimmons, Annette.
_e1
245 1 0 _aThe story factor :
_bsecrets of influence from the art of storytelling /
_cAnnette Simmons.
246 3 0 _aSecrets of influence from the art of storytelling
250 _aRevisedition. edition.
260 _aNew York :
_bBasic Books,
_c(c)2006.
300 _a320 pages :
_c21 cm
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
504 _a1 (pages 287-290) and index.
505 0 0 _aThe six stories you need to know how to tell --
_tWhat is story? --
_tWhat story can do that facts can't --
_tHow to tell a good story --
_tThe psychology of story's influence --
_tSound bite or epic? --
_tInfluencing the unwilling, unconcerned, or unmotivated --
_tStorylistening as a tool of influence --
_tStoryteller dos and don'ts --
_tThe life of a storyteller --
_tStory thinking as a skill --
_tCase study: testing the "six stories you need to tell" in real life --
_tsunrise stories --
_tResources --
_tStorytelling in action.
520 0 _aA modern classic, revised and expanded: How the age-old art of storytelling can transform the way we communicate-and the way we do business.
_bIn this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.
530 _a2
650 0 _aBusiness communication.
650 0 _aStorytelling.
653 _aPlay & Scriptwriting Writing Reference
655 0 _aAcademic writing
658 _aMinistry - MIN.
942 _c
_h
_m
_e1
_i2019-08-16
_k10.45
948 _hHELD BY SBI - 177 OTHER HOLDINGS
999 _c62277
_d62277
902 _a1
_bCynthia Snell
_c1
_dCynthia Snell