| 000 | 01855cam a22004218i 4500 | ||
|---|---|---|---|
| 001 | on1158505309 | ||
| 003 | OCoLC | ||
| 005 | 20240725204235.0 | ||
| 008 | 200509t20202020ilua b 001 0 eng | ||
| 010 | _a2020018486 | ||
| 040 |
_aDLC _beng _erda _cDLC _dOCLCO _dOCLCF _dBDX _dYDX _dUKMGB _dMNE _dGZN _dKSU _dAJB _dA7U _dSBI |
||
| 015 |
_aGBC0D0446 _2bnb |
||
| 016 | 7 |
_a019907334 _2Uk |
|
| 020 | _a9780838947999 | ||
| 029 | 1 |
_aUKMGB _b019907334 |
|
| 029 | 1 |
_aCHVBK _b600802868 |
|
| 029 | 1 |
_aCHBIS _b011636165 |
|
| 035 | _a(OCoLC)1158505309 | ||
| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 049 | _aSBIM | ||
| 050 | 0 | 4 | _aZ716.A545.L537 2020 |
| 050 | 0 | 4 | _aZ716 |
| 100 | 1 |
_aAnderson, Cordelia, _d1974- _e1 |
|
| 245 | 1 | 0 |
_aLibrary marketing and communications : _bstrategies to increase relevance and results / _cCordelia Anderson. _hPR |
| 260 |
_aChicago : _bAlabamaA Editions, _c(c)2020. |
||
| 300 |
_axv, 157 pages : _billustrations ; _c23 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 520 | 0 |
_a"This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"-- _cProvided by publisher. |
|
| 504 | _a2 | ||
| 505 | 0 | 0 |
_aPublic relations, marketing, and promotion -- _tStarting with research -- _tDeveloping a marketing and communications plan -- _tCustomers and the marketing funnel -- _tFixing the funnel -- _tBranding libraries -- _tStorytelling -- _tMarketing and communications partnerships -- _tAdvocacy planning -- _tReputation management and crisis communications -- _tStaffing and organizational structure. |
| 530 | _a2 | ||
| 650 | 0 |
_aLibraries _zUnited States _xMarketing. |
|
| 942 |
_c _hZ _m2020 |
||
| 994 |
_aC0 _bSBI |
||
| 999 |
_c5163 _d5163 |
||
| 902 |
_a1 _bCynthia Snell _c1 _dCynthia Snell |
||