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008 931201s1994 iaua b s001 0 eng
010 _a93045685
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039 0 2 _aCI ocm29563942
040 _aDLC
_beng
_erda
_cDLC
_dSBI
049 0 1 _aBDCC
049 0 2 _aSBIM
050 0 4 _aPN1991.H849.R335 1994
100 1 _aHoward, Herbert H,
_e1
245 1 0 _aRadio, TV, and cable programming /
_cHerbert H. Howard, Michael S. Kievman, Barbara A. Moore.
_hPR
250 _asecond edition.
260 _aAmes :
_bIowa State University Press,
_c(c)1994.
300 _ax, 456 pages :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aRev. edition of: Radio and TV programming. c1983.
504 _a2
505 0 0 _a--
_tPreface
_rMichael S. Kievman --
_tAn introduction to Radio, TV, and Cable Programming --
_tBroadcast Programming: A Historical Perspective --
_tThe Role of Regulation in Programming --
_tManaging the Program Department --
_tBroadcasting's All-Important Audience --
_tProgram Planning: Appeals and Structure --
_tCommercial Television Programming --
_tProgramming the Commercial Radio Station --
_tProgramming the Public Broadcast Station --
_tCable Programming --
_tProgram Criticism --
_tThe Future of Broadcast Programming.
530 _a2
650 0 _aRadio programs
_xPlanning.
650 0 _aTelevision programs
_xPlanning.
700 1 _aKievman, Michael S.
700 1 _aMoore, Barbara A.
_d1947-
700 1 _aHoward, Herbert H.
700 1 _q(Barbara Ann),
907 _a.b10852839
_b12-12-13
_c01-22-08
942 _cBK
_hPN
_m1994
998 _abcm
_acim
_b05-26-09
_cm
_da
_e-
_feng
_giau
_h0
945 _g1
_i31923000882239
_j2
_lcimc
_n"repair" status after fire
_o-
_p0.00
_q-
_r-
_s- --
_t61
_u0
_v0
_w0
_x0
_y.i11225993
_z01-22-08
999 _c41218
_d41218
902 _a1
_bCynthia Snell
_c1
_dCynthia Snell