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008 080724s2009 ctua b 001 0 eng
010 _a2008032608
015 _aGBA8A7171
_2bnb
016 7 _a014749104
_2Uk
020 _a9780313350481
040 _aDLC
_beng
_erda
_cDLC
_dBTCTA
_dBAKER
_dYDXCP
_dUKM
_dC#P
_dBWX
_dCPE
_dVRC
_dSBI
049 _aSBIM
050 0 4 _aHF5415.E93.E587 2009
100 1 _aEverett, Robert F,
_e1
245 1 4 _aThe entrepreneur's guide to marketing /
_cRobert F. Everett.
_hPR
260 _aWestport, Connecticut :
_bPraeger,
_c(c)2009.
300 _axvi, 179 pages :
_billustrations ;
_c25 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aThe entrepreneur's guide,
504 _a2
505 0 0 _aMarketing demystified --
_tMarketing applied : a strategic overview of marketing --
_tWhat do I want? -- Your market and what it needs --
_tYour operational environment --
_tAssessing your own capabilities --
_tIdentifying and evaluating your competitors --
_tPositioning your product or service --
_tPricing your products and services --
_tDeciding on your marketing strategy --
_tDeveloping and delivering your message --
_tGetting your message out there --
_tSelling effectively and ethically --
_tStanding by your word --
_tCalling in the pros --
_tConclusion.
530 _a2
650 0 _aMarketing
_xManagement.
650 0 _aMarketing
_xDecision making.
650 0 _aSmall business marketing.
650 0 _aSales management.
830 0 _aEntrepreneur's guide (Westport, Conn.)
856 4 1 _zTable of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0824/2008032608.html
907 _a.b15804343
_b06-22-15
_c10-14-09
942 _cBK
_hHF
_m2009
998 _abcm
_a(2)cim
_b02-05-10
_cm
_da
_e-
_feng
_gctu
_h0
994 _aC0
_bSBI
945 _g1
_i31923001335666
_j2
_lcimc
_n"repair" status after fire
_o-
_p0.00
_q-
_r-
_s- --
_t61
_u2
_v0
_w2
_x0
_y.i18475395
_z10-27-09
999 _c36730
_d36730
902 _a1
_bCynthia Snell
_c1
_dCynthia Snell