000 | 02069cam a2200433 i 4500 | ||
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001 | ocn236141637 | ||
003 | OCoLC | ||
005 | 20240726102134.0 | ||
008 | 080724s2009 ctua b 001 0 eng | ||
010 | _a2008032608 | ||
015 |
_aGBA8A7171 _2bnb |
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016 | 7 |
_a014749104 _2Uk |
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020 | _a9780313350481 | ||
040 |
_aDLC _beng _erda _cDLC _dBTCTA _dBAKER _dYDXCP _dUKM _dC#P _dBWX _dCPE _dVRC _dSBI |
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049 | _aSBIM | ||
050 | 0 | 4 | _aHF5415.E93.E587 2009 |
100 | 1 |
_aEverett, Robert F, _e1 |
|
245 | 1 | 4 |
_aThe entrepreneur's guide to marketing / _cRobert F. Everett. _hPR |
260 |
_aWestport, Connecticut : _bPraeger, _c(c)2009. |
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300 |
_axvi, 179 pages : _billustrations ; _c25 cm. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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490 | 1 | _aThe entrepreneur's guide, | |
504 | _a2 | ||
505 | 0 | 0 |
_aMarketing demystified -- _tMarketing applied : a strategic overview of marketing -- _tWhat do I want? -- Your market and what it needs -- _tYour operational environment -- _tAssessing your own capabilities -- _tIdentifying and evaluating your competitors -- _tPositioning your product or service -- _tPricing your products and services -- _tDeciding on your marketing strategy -- _tDeveloping and delivering your message -- _tGetting your message out there -- _tSelling effectively and ethically -- _tStanding by your word -- _tCalling in the pros -- _tConclusion. |
530 | _a2 | ||
650 | 0 |
_aMarketing _xManagement. |
|
650 | 0 |
_aMarketing _xDecision making. |
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650 | 0 | _aSmall business marketing. | |
650 | 0 | _aSales management. | |
830 | 0 | _aEntrepreneur's guide (Westport, Conn.) | |
856 | 4 | 1 |
_zTable of contents only _uhttp://www.loc.gov/catdir/toc/ecip0824/2008032608.html |
907 |
_a.b15804343 _b06-22-15 _c10-14-09 |
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942 |
_cBK _hHF _m2009 |
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998 |
_abcm _a(2)cim _b02-05-10 _cm _da _e- _feng _gctu _h0 |
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994 |
_aC0 _bSBI |
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945 |
_g1 _i31923001335666 _j2 _lcimc _n"repair" status after fire _o- _p0.00 _q- _r- _s- -- _t61 _u2 _v0 _w2 _x0 _y.i18475395 _z10-27-09 |
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999 |
_c36730 _d36730 |
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902 |
_a1 _bCynthia Snell _c1 _dCynthia Snell |