| 000 | 01683nam a2200421 i 4500 | ||
|---|---|---|---|
| 001 | EBC244211 | ||
| 003 | MiAaPQ | ||
| 005 | 20240725181419.0 | ||
| 006 | m o d | | ||
| 008 | 031023t20042004nyua ob 001 0 eng|d | ||
| 020 | _a9780203862483 | ||
| 035 | _a(Au-PeEL)EBL244211 | ||
| 035 | _a(CaONFJC)MIL542298 | ||
| 035 | _a(CaPaEBR)ebr10795628 | ||
| 035 | _a(MiAaPQ)EBC244211 | ||
| 035 | _a(OCoLC)880739355 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
| 050 | 0 | 4 | _aHF.W424.H363 2004 |
| 100 | 1 |
_aWeinstein, Art, _e1 |
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| 245 | 1 | 0 |
_aHandbook of market segmentation : _bstrategic targeting for business and technology firms / _cArt Weinstein. _hPR |
| 250 | _aThird edition. | ||
| 260 |
_aNew York : _bHaworth Press, _c(c)2004. |
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| 300 |
_a1 online resource (260 pages) : _billustrations. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_adata file _2rda |
||
| 440 | 0 |
_aHaworth series in segmented, targeted, and customized marketing _9212274 |
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| 504 | _a1 pages (225-232) and index. | ||
| 505 | 0 | 0 |
_apart I. Segmentation planning ; -- _tpart II. Business segmentation bases ; -- _tpart III. Implementing segmentation strategy ; -- _tpart IV. Segmentation strategy cases. |
| 650 | 0 | _aMarket segmentation. | |
| 650 | 0 | _aPsychographics. | |
| 655 | 4 | _aElectronic books. | |
| 700 | 1 | _aWeinstein, Art ; -- | |
| 797 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/ciu/detail.action?docID=244211 _zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
| 942 |
_m2004 _cOB _hHF. _ePROQUEST _k _i2021-2022 |
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| 999 |
_c3554 _d3554 |
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| 902 |
_a1 _bCynthia Snell _c1 _dCynthia Snell |
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