| 000 | 02356nam a22005057i 4500 | ||
|---|---|---|---|
| 001 | on1342119827 | ||
| 003 | OCoLC | ||
| 005 | 20240725181419.0 | ||
| 008 | 220825s2018 xxud f 001 0 eng d | ||
| 020 | _a9353502500 | ||
| 020 |
_a9789353502508 _q(pa(print & electronic)rback) |
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| 035 | _a(OCoLC)1342119827 | ||
| 040 |
_aSBI _beng _erda _cSBI _dSBI |
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| 049 | _aSBIM | ||
| 050 | 0 | 4 | _aHD31.W261.M363 2018 |
| 100 | 1 |
_aFroeb, Luke M. _e1 |
|
| 245 | 1 | 0 |
_aManagerial economic : _bA problem solving approach / _cauthored by Froeb, McCann, Shor, and Ward. _hPR |
| 250 | _afifth edition. | ||
| 260 |
_a[not identified] : _bCengage Learning ; _c(c)2018. |
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| 300 |
_a332 pages : _bcharts ; _c24 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _a4. | ||
| 505 | 0 | 0 | _aSECTION 1: PROBLEM SOLVING AND DECISION MAKING. |
| 505 | 0 | 0 |
_tIntroduction: What this book is about -- _tThe one lesson of business -- _tBenefits, costs, and decisions -- _tExtent (how much) decisions -- _tInvestment decisions: Look ahead and reason back |
| 505 | 0 | 0 | _aSECTION II: PRICING COSTS, AND PROFITS. |
| 505 | 0 | 0 |
_tSimple pricing -- _tEconomies of scale and scope -- _tUnderstanding markets and industry changes -- _tMarket structure and long-run equilibrium -- _tStrategy: the quest to keep profit from eroding -- _tForeign exchange, trade, and bubbles |
| 505 | 0 | 0 | _aSECTION III: PRICING FOR GREATER PROFIT. |
| 505 | 0 | 0 |
_tMore realistic and complex pricing -- _tDirect price discrimination -- _tIndirect price discrimination |
| 505 | 0 | 0 | _aSECTION IV: STRATEGIC DECISION MAKING. |
| 505 | 0 | 0 |
_tStrategic games -- _tBargining |
| 505 | 0 | 0 | _aSECTION V: UNCERTAINTY. |
| 505 | 0 | 0 |
_tMaking decisions with uncertainty -- _tAuctions -- _tThe problem of adverse selection -- _tThe problem of moral hazard |
| 505 | 0 | 0 | _aSECTION VI: ORGANIZATIONAL DESIGN. |
| 505 | 0 | 0 |
_tGetting employees to work in the firm's best interest -- _tGetting divisions to work in the firm's best interest -- _tManaging vertical relationships. |
| 530 |
_a2 _ub |
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| 700 | 1 | _aShor, Mikkael | |
| 700 | 1 | _aMcCann, Brian T. | |
| 700 | 1 | _aWard, Michael R. | |
| 700 | 1 | _e1 | |
| 700 | 1 | _e1 | |
| 700 | 1 | _e1 | |
| 942 |
_2lcc _QCC _O112-7262646-1089835 _b0 _cBK _eAMAZON _fN/A _hHD _i2021-2022 _k17.21 _m2018 _nBUSL _w17.22 |
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| 999 |
_c3523 _d3523 |
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| 902 |
_a1 _bCynthia Snell _c1 _dCynthia Snell |
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