000			02552cam a2200469 i 4500
001			ocm55586972
003			OCoLC
005			20240726102055.0
008			040512r20022000maua b 001 0 eng
010			_a2004273849
016			_a20050117130
020			_a9780316346627
040			_aDLC _beng _erda _cDLC _dDNJ _dNLC _dBAKER _dCCS _dTBS _dYDXCP _dBTCTA _dCBC _dUPZ _dKAAUA _dSBI
049			_aSBIM
049			_aSHCM
050	0	4	_aHM1033.G543.T577 2002
100	1		_aGladwell, Malcolm, _d1963-, _e1
245	1	4	_aThe tipping point : _bhow little things can make a big difference / _cMalcolm Gladwell ; [with a new afterword by the author. _hPR
250			_afirst Back Bay pbk. edition.
260			_aBoston : _bBack Bay Books, _c(c)2002.
300			_axii, 301 15. pages : _billustrations ; _c21 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aOriginally published: Boston : Little, Brown, c2000.
504			_a2
505	0	0	_aThe three rules of epidemics -- _tThe law of the few: connectors, mavens, and salesmen -- _tThe stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- _tThe power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- _tThe power of context (part two): the magic number one hundred and fifty -- _tCase study: rumors, sneakers, and the power of translation -- _tCase study: suicide, smoking, and the search for the unsticky cigarette -- _tConclusion: focus, test, and believe -- _tAfterword: tipping point lessons from the real world.
520	0		_aIdeas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
530			_a2
650		0	_aSocial psychology.
650		0	_aContagion (Social psychology)
650		0	_aCausation.
650		0	_aContext effects (Psychology)
650		0	_aSocial behavior disorder.
650		0	_aDiffusion of Innovations.
650		0	_aLeadership.
650		0	_aMarketing.
907			_a.b11863882 _b05-17-16 _c01-23-08
942			_cBK _hHM _m2002 _02 _2ddc _w16.69
945			_g1 _i31923001440433 _j2 _lcimc _o- _p0.00 _q- _r- _s- -- _t61 _u4 _v4 _w4 _x0 _y.i18776577 _z04-19-11
998			_b04-19-11 _cm _da
999			_c34514 _d34514
902			_a1 _bCynthia Snell _c1 _dCynthia Snell