000 02511cgm a2200541Ii 4500
001 ocm68968118
003 OCoLC
005 20240725162304.0
008 060508s2006 nju053 vleng d
028 4 2 _aFFH 32594
_bFilms for the Humanities & Sciences
035 _a(OCoLC)68968118
040 _aNTE
_beng
_erda
_cNTE
_dOCLCQ
_dSBI
049 _aSBIY
050 0 4 _aHF6161.F487.I537 2006
050 0 4 _aHF6161
245 0 0 _aIn brands we trust /
_cdirected by Michel Pelletier ; written by Emmanuelle Garnaud ; produced by Joanne Forgues, Christiane Hamelin ; produced by Locomotion Television with the collaboration of Info Presse Productions Tele.
_hPR
260 _aPrinceton, New Jersey :
_bFilms for the Humanities and Sciences,
_c(c)2006.
300 _a1 videodisc (53 min.) :
_bsound, color with black and white sequences ;
_c4 3/4 in.
336 _atwo-dimensional moving image
_btdi
_2rdacontent
337 _avideo
_bv
_2rdamedia
338 _avideodisc
_bvd
_2rdacarrier
344 _adigital
_bvideo
_2rda
345 _avideodisc
346 _aDVD
347 _avideo file
_bDVD
_2rda
500 _aOriginally broadcast in 2002.
508 _aCinematography, Etienne de Massy, Andre Dufour, Michel Pelletier ; editor, Michel Pelletier ; music, E.P. Bergen ; narrator, Lisa Bronwyn Moore ; English version produced by Multidub International.
520 0 _aAsk what a brand is-- is it a product, a company, an advertising campaign, a myth? Examines the concept of branding, its history, its impact on youth, and the convergence of brands and culture. Includes commentary by Saatchi and Saatchi Worldwides's Kevin Roberts, Chanel's Jacques Helleu, and anti-corporate crusader Naomi Klein. Looks at various brands, including Coke, Nike, Chanel, Apple, and Benetton.
530 _a2
650 0 _aBrand name products.
650 0 _aBusiness names.
650 0 _aDocumentary television programs.
700 1 _aPelletier, Michel,
700 1 _aGarnaud, Emmanuelle.
700 1 _aForgues, Joanne.
700 1 _aHamelin, Christiane.
700 1 _aMoore, Lisa Bronwyn.
700 1 _d1961 October 5-
_4drt
700 1 _4aus
700 1 _4pro
700 1 _4pro
700 1 _4nrt
730 0 _aEmpire des marques.
907 _a.b16031878
_b08-09-13
_c09-30-11
942 _cDVD
_hHF
_m2006
_i2018-07-15
_k0.00
_2ddc
945 _g1
_i31923001496724
_j2
_lcimm
_o-
_p0.00
_q-
_r-
_s- --
_t63
_u0
_v0
_w0
_x0
_y.i18980119
_z09-30-11
998 _b01-04-12
_cm
_dg
999 _c339
_d339
902 _a1
_bCynthia Snell
_c1
_dCynthia Snell