000			05158cam a2200517 i 4500
001			ocn681488307
003			OCoLC
005			20240726101803.0
008			110127s2011 njua 001 0 eng
010			_a2011003709
016	7		_a015853391 _2Uk
020			_a9780910965873
040			_aDLC _beng _erda _cDLC _dYDX _dYDXCP _dBWX _dSZR _dUPM _dVRC _dCDX _dUKMGB _dSBI
042			_apcc
049			_aSBIM
050	0	4	_aHQ799
050	0	4	_aHQ799.G277.D363 2011
245	0	0	_aDancing with digital natives : _bstaying in step with the generation that's transforming the way business is done / _cedited by Michelle Manafy and Heidi Gautschi. _hPR
260			_aMedford, New Jersey : _bCyberAge Books, _c(c)2011.
300			_axiv, 394 pages : _billustrations ; _c22 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_a4..
504			_a2
505	0	0	_aWhen Facebook comes to work: understanding the work practice of the digital native _rBrynn Evans -- _tThinking outside the cubicle: examining the changing shape of today's workspace _rSusan Evans -- _tThe dis-organization of invention _rCarolina M. Reid -- _tNative in blue: understanding the challenges and opportunties in managing today's police officers _rChrista M. Miller and Lt. David Hubbard -- _tI'm with the brand: How generation Y will transform hiring through personal branding / Dan Schawbel -- _tWith, not to: the value of social CRM _rMarshall Lager -- _tInspired interaction: youth marketing on mobile _rPeggy Anne Salz -- _tAdapting old-fashioned marketing values to the needs of the digital native _rMichael P. Russell -- _tThe social media imperative: learning to engage digital natives where they live _rSashi Bellamkonda -- _tSocial capitalism and the reputation economy _rMichelle Manafy --
505	0	0	_aThe digital natives are the entertainment! / Richard Hull -- _tEthics, technology, and the net generation: rethinking IP law _rAlbert M. Erisman -- _tThe old news and the good news: engaging emerging readers through social interaction _rMichelle Manafy -- _tT'ecoutes quoi ti? Digital natives as music consumers in Lille, France _rHeidi Gautschi and Emilie Moreau -- _tMaking the grade: standards and promoting achievement through technology -- _tQuest to learn: a public school for today's digital kids _rRobert J. Torres, Rebecca Rufo-Tepper, Arana Shapiro -- _tTeaching, digital literacy digitally: a collaborative approach _rJami L. Cariacio and Lance Heidig -- _tFrench lessons: how france is educating its digital natives _rHeidi Gautschi -- _tNative knowledge: knowing what they know--and learning how to teach them the rest _rMary Ann Bell.
520	0		_aGenerational differences have always influenced how business is done, but in the case of "digital natives"-those immersed in digital technology from birth-we are witnessing a tectonic shift. As an always-connected, socially networked generation comes to dominate business and society, organizations can ignore the implications only at the risk of irrelevance. --
520	0		_aIn this revealing book, Michelle Manafy, Heidi Gautschi, and a stellar cast of experts from business and academia provide vital insights into the characteristics of digital natives, offering an in-depth look at how they work, shop, play, and learn. Dancing With Digital Natives will help any manager, marketer, or educator embrace-and stay in step with-a generation that's transforming how business is done. --
520	0		_aMichelle Manafy is director of content for FreePint, Limited and was previously editorial director of the Enterprise Group for Information Today, Incorporated An award-winning writer and editor, her focus is on emerging trends in digital content and how they shape successful business practices. In addition to writing on such technology topics as digital publishing, econtent development, and social media, Manafy is a sought-after speaker and a dedicated mentor to many digital natives. --
520	0		_aHeidi Gautschi grew up in France and the United States, and continues to divide her time between the two countries. She has taught in the French university system for more than 10 years, most recently at University of Lille 3, and developed her intense interest in digital natives from experiences and observations both in and beyond the classroom. Her research looks at the cultural, social, political, and economic implications of communication technology. --Book Jacket.
530			_a2
650		0	_aGeneration Y.
650		0	_aTechnology and youth.
650		0	_aYoung consumers.
650		0	_aInformation technology _xSocial aspects.
650		0	_aInformation technology _xEconomic aspects.
650		0	_aDiffusion of innovations.
700	1		_aManafy, Michelle, _d1967-
700	1		_aGautschi, Heidi, _d1972-
907			_a.b16043017 _b11-27-12 _c10-19-11
942			_cBK _hHQ _m2011 _e _i2018-07-15 _k0.00
998			_abcm _acim _b01-04-12 _cm _da _e- _feng _gnju _h0
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999			_c23744 _d23744
902			_a1 _bCynthia Snell _c1 _dCynthia Snell