000			03123cam a22003974i 4500
001			ocn711052197
003			OCoLC
005			20240726100430.0
008			110801s2012 caua b 001 0 eng
010			_a2011031260
016	7		_a015864966 _2Uk
020			_a9781412992503
035			_a(OCoLC)711052197
040			_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dIUL _dIG# _dCDX _dUKMGB _dVP@ _dSBI
042			_apcc
049			_aSBIM
050	0	4	_aHF5718.C213.B875 2012
050	0	4	_aHF5718
100	1		_aCanavor, Natalie, _d1942-, _e1
245	1	0	_aBusiness writing in the digital age / _cNatalie Canavor. _hPR
260			_aThousand Oaks, California : _bSAGE, _c(c)2012.
300			_axiii, 303 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_a2
505	0	0	_a1. Business writing in the digital age -- _tand you -- _t2. Writing strategically -- _t3. Putting strategic ideas to work -- _t4. Good sentences, the right words: the heart of good writing -- _t5. The whole picture: pulling your best message together -- _t6. E-mail: your everyday chance to build a professional image -- _t7. Letters: they still count -- _t8. Writing to persuade part 1: the tools and techniques -- _t9. Writing to persuade part 2: creating business documents -- _t10. Writing for websites and the wired world -- _t11. Business meets the interactive world: blogging, social media and micromedia -- _t12. Presenting yourself: resumes and elevator speeches.
520	0		_a"Business Writing for the Digital Age: A Student's Guide can be used as a core or supplementary text for business writing courses and across the Business and Management curriculum as a student aid to better writing. The text instructs business students how to write for the 21st century business environment in the style it demands: clearly, concisely, powerfully, and with individuality. It also addresses explicitly the digital realm of email, social networking, and social media strategies. The text gives writing teachers a complete structure for teaching business writing that they can adapt to their own preferences. It is also useful for professors who teach general business subjects and recognize a need to help their students write better--a need that is almost universally acknowledged. To serve these dual purposes, the book offers a flexible resource. Its lessons can be taught progressively, drawing on the assignments and discussion questions included. Or, teachers can choose to spend little class time explicitly on writing and instead, assign the book as independent study and evaluate writing progress as a component of regular assigned projects"-- _cProvided by publisher.
530			_a2
650		0	_aBusiness writing.
650		0	_aBusiness communication.
907			_a.b16880298 _b08-08-13 _c05-04-12
942			_cBK _hHF _m2012 _i2018-07-15 _k0.00 _2ddc _w20.95
945			_g1 _i31923001684428 _j2 _lcimc _o- _p0.00 _q- _r- _s- -- _t61 _u1 _v0 _w1 _x0 _y.i19834287 _z05-04-12
998			_b08-08-13 _cm _da
999			_c20267 _d20267
902			_a1 _bCynthia Snell _c1 _dCynthia Snell