000			03331cam a22004214i 4500
001			ocn743040677
003			OCoLC
005			20240726100427.0
008			110725s2012 caua b 001 0 eng
010			_a2011031254
016	7		_a015869195 _2Uk
020			_a9781412991735
020			_a9781412991742
035			_a(OCoLC)743040677
040			_aDLC _beng _erda _cDLC _dYDX _dYDXCP _dBWX _dCDX _dUKMGB _dVP@ _dIG# _dDEBBG _dSBI
042			_apcc
049			_aSBIM
050	0	4	_aHF5415.M478.M375 2012
050	0	4	_aHF5415
100	1		_aMcQuarrie, Edward F, _e1
245	1	4	_aThe market research toolbox : _ba concise guide for beginners / _cEdward F. McQuarrie. _hPR
250			_athird edition.
260			_aThousand Oaks, California : _bSage Publications, _c(c)2012.
300			_axviii, 253 pages : _billustrations ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520	0		_a"An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. This text explores market research techniques such as secondary research, customer visits, focus groups, surveys, choice modeling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them. The Third Edition of The Market Research Toolbox incorporates new material on Web surveys along with more information on data analysis and sampling theory for qualitative research. Additionally, a new closing chapter illuminates the limitations of market research to clarify when it should be employed. What's New sections have been added to every chapter and new examples are included throughout the text, along with updated suggested readings and references"--Provided by publisher.
504			_a2
500			_aMachine generated contents note: PrefaceChapter 1. Nature and Characteristics of Market ResearchChapter 2. Planning for Market ResearchChapter 3. Secondary ResearchChapter 4. Customer VisitsChapter 5. The Focus GroupChapter 6. Qualitative Sampling and Data AnalysisChapter 7. Survey ResearchChapter 8. Questionnaire DesignChapter 9. Choice Modeling via Conjoint AnalysisChapter 10. ExperimentationChapter 11. Sampling for Quantitative ResearchChapter 12. Quantitative Data AnalysisChapter 13. Combining Research Techniques Into Research StrategiesChapter 14. The Limits of Market Research.
530			_a2
856			_uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024731288&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA _zInhaltsverzeichnis
907			_a.b16873981 _b08-08-13 _c04-16-12
942			_cBK _hHF _m2012 _e _i2018-07-15 _k0.00
998			_abcm _acim _b08-08-13 _cm _da _e- _feng _gcau _h0
994			_aC0 _bSBI
945			_g2 _i31923001844303 _j2 _lcimc _o _p0.00 _q _r _s- -- _t61 _u2 _v1 _w2 _x0 _y.i19978789 _z03-01-13
999			_c20116 _d20116
902			_a1 _bCynthia Snell _c1 _dCynthia Snell