000			04274cam a2200433Mi 4500
001			ocn786297090
003			OCoLC
005			20240726100423.0
008			110714s2009 caua b 001 0 eng
010			_a2009926751
015			_aGBA991466 _2bnb
016	7		_a015371751 _2Uk
020			_a9781847875050
035			_a(OCoLC)786297090
040			_aAU@ _beng _erda _cAU@ _dSBI
049			_aSBIM
050	0	4	_aHF5415.M161.S244 2009
050	0	4	_aHF5415
245	0	4	_aThe SAGE handbook of marketing theory / _cedited by Pauline Maclaran ... [and others. _hPR
246	3	0	_aMarketing theory
260			_aLos Angeles ; _aLondon : _bSAGE, _c(c)2009.
300			_axviii, 523 pages : _billustrations ; _c26 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aFormerly CIP. _5Uk
504			_a2
505	0	0	_aThe early schools of marketing thought _rEric H. Shaw, D.G. Brian Jones and Paula A. McClean -- _tThe modern schools of marketing thought _rD.G. Brian Jones, Eric H. Shaw and Paula A. McClean -- _tThe emergence of consumer research _rHarold H. Kassarjian and Ronald C. Goodstein -- _tThe evolution of market research _rDavid W. Stewart -- _tTheorizing advertising : managerial, scientific and cultural approaches _rChris Hackley -- _tThe philosophical foundations of marketing research : for scientific realism and truth _rShelby D. Hunt and Jared M. Hansen -- _tCritical marketing, marketing in critical condition _rA. Fuat Firat and Mark Tadajewski -- _tThe marketing theory or theories into marketing? Plurality of research traditions and paradigms _rKristian Moller, Jaqueline Pels and Michael Saren -- _tDebates concerning the scientific method : social science theory and the philosophy of science _rJohn O'Shaughnessy -- _tShaping exchanges, performing markets : the study of marketing practices _rLuis Araujo and Hans Kjellberg -- _tA service-dominant logic for marketing _rStephen L. Vargo and Robert F. Lusch -- _tMarket ideology, globalization and neoliberalism _rRobin Wensley -- _tThe evolution of marketing thought : from economic to social exchange and beyond _rRichard P. Bagozzi -- _tMetaphorical myopia : some thoughts on analogical thinking _rStephen Brown -- _tRepresenting global consumers : desire, possession, and identity _rRussell W. Belk -- _tConsumer behavior analysis _rGordon R. Foxall -- _tConsumer agency and action _rRichard P. Bagozzi -- _tCultural influences on representations of the consumer in marketing theory _rPauline Maclaran, Margaret K. Hogg and Alan Bradshaw -- _tInteraction in networks _rLars-Erik Gadde and Hakan Hakansson -- _tPractice perspective of the marketing organisation _rRoderick J. Brodie, Victoria J. Little and Richard W. Brookes -- _tOrientation and marketing metrics _rJonathan Knowles and Tim Ambler -- _tRelationship marketing as promise management _rChristian Gronroos -- _tMarketing systems, macromarketing and the quality of life _rRoger A. Layton -- _tThe role of marketing in ancient and contemporary cultural evolution _rElizabeth C. Hirschman -- _tThe Darwinian underpinnings of consumption _rGad Saad -- _tThe linking value in experiential marketing : acknowledging the role of working consumers _rBernard Cova and Daniele Dalli -- _tTechnology, consumers, and marketing theory _rNikhilesh Kholakia, Detlev Zwick and Janice Denegri-Knott.
520	8		_aThis collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory.
530			_a2
650		0	_aMarketing _xPhilosophy.
700	1		_aMaclaran, Pauline.
856			_uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018799914&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA _zInhaltsverzeichnis
907			_a.b15940639 _b03-08-13 _c01-26-11
942			_cBK _hHF _m2009 _e _i2018-07-15 _k0.00
998			_abcm _acim _b03-07-13 _cm _da _e- _feng _gcau _h4
994			_aC0 _bSBI
945			_g1 _i31923001845763 _j2 _lcimc _o- _p0.00 _q- _r- _s- -- _t61 _u0 _v0 _w0 _x0 _y.i1998375x _z03-07-13
999			_c19872 _d19872
902			_a1 _bCynthia Snell _c1 _dCynthia Snell