000			03637cam a22004094i 4500
001			ocn721906489
003			OCoLC
005			20240726100422.0
008			110725s2012 caua b 001 0 eng
010			_a2011030238
016	7		_a015885058 _2Uk
020			_a9781412991315
035			_a(OCoLC)721906489
040			_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dCDX _dIG# _dVP@ _dUKMGB _dRRP _dSBI
042			_apcc
049			_aSBIM
050	0	4	_aHF5415.P956.L433 2012
050	0	4	_aHF5415
245	0	0	_aLeading edge marketing research : _b21st-century tools and practices / _ceditors, Robert Kaden, Gerald Linda, Melvin Prince. _hPR
260			_aThousand Oaks, California : _bSAGE Publications, _c(c)2012.
300			_axix, 483 pages : _billustrations ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_a2
505	0	0	_tPart I: Challenges to Marketing Research -- _t1: New Roles for Marketing Researchers _rIan Lewis, Simon Chadwick -- _tPart II: Quantitative Marketing Research -- _t2: Research ROI Analysis: A Powerful Tool for Marketers _rDiane Schmalensee, A. Dawn Lesh -- _t3: Combining Data Mines and Attitude Research _rPaul Gurwitz -- _t4: The 21st Century Development of Products: Where Customer Guidance Is Taking Us _rHoward Moskowitz, Burt Krieger, Linda Ettinger Lieberman -- _t5: Behavioral Economics: A Blueprint for New "Ah Ha" Moments _rCrawford Hollingworth -- _t6: State-of-the-Science Market Segmentation: Making Results Actionable for Marketers _rKevin Clancy, Ami Bowen -- _t7: Marketing Accountability: Understanding Performance and Drivers of Brand Success _rWilliam Pink, Phillip Herr, Dorothy Fitch -- _tPart 3: Qualitative Marketing Research -- _t8: Taking Qualitative Research to the Next Level _rJudith Langer, Sharon Dimoldenberg -- _t9: Consumer Anthropology as a Framework for the Use of Ethnography in Market Research _rJamie Gordon, Larry Irons -- _t10: Diving Deep: Using ZMET to Unearth Insights About Unconscious Consumer Thinking _rJoseph Plummer, James Forr, Katje Bressette -- _t11: Crowdsourcing and Consumer Insights _rRobin Pentecost, Mark Spence -- _tPart 4: Customer Motivation -- _t12: Understanding Consumer Emotions: How Market Research Helps Marketers Engage With Consumers _rAlastair Gordon -- _t13: Neuroimaging and Marketing Research: Hook-up, Love Affair, or Happy Marriage? / Sean Green, Neil Holbert -- _t14: Using Empathy and Narrative to Ignite Research _rNeil Gains -- _t15: Standing Waves, Stasis, Contagion and Consumer Trends _rJ. Walker Smith -- _tPart 5: Marketing Research Industry Trends -- _t16: Mixed Methods in Marketing Research _rMel Prince, Mark A. P. Davies, Chris Manolis, Susan Tratner -- _t17: Improving a Firm's Performance Using Advanced Analytical Insights _rMarco Vriens, David Rogers -- _t18: Panel Online Survey and Research Quality _rRaymon Pettit -- _t19: RFID in Research: Nineteen Things You Can Do with RFID that You Couldn't Do Before _rMickey Brazeal -- _t20: Is the Future in Their Hands? Mobile-Based Research Options and Best Practices _rDarren Mark Noyce -- _tEpilogue: The Future of Marketing Research _rRobert Moran.
530			_a2
650		0	_aMarketing research.
700	1		_aKaden, Robert J.
700	1		_aLinda, Gerald.
700	1		_aPrince, Melvin.
907			_a.b16967057 _b08-08-13 _c03-04-13
942			_cBK _hHF _m2012 _e _i2018-07-15 _k0.00
998			_acim _b08-08-13 _cm _da _e- _feng _gcau _h0
994			_aC0 _bSBI
945			_g1 _i31923001844469 _j2 _lcimc _o- _p0.00 _q- _r- _s- -- _t61 _u0 _v0 _w0 _x0 _y.i19980322 _z03-04-13
999			_c19803 _d19803
902			_a1 _bCynthia Snell _c1 _dCynthia Snell