000			01875cam a2200397 i 4500
001			ocn730403667
003			OCoLC
005			20240726100419.0
008			110729s2012 caua 000 0 eng
010			_a2011032015
016	7		_a015947330 _2Uk
020			_a9781412980531
035			_a(OCoLC)730403667
040			_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dUKMGB _dYDXCP _dIOJ _dCDX _dIAD _dSBI
042			_apcc
049			_aSBIM
050	0	4	_aHF5823.T125.A337 2012
050	0	4	_aHF5823
100	1		_aTag, Nancy R, _e1hor
245	1	0	_aAd critique : _bhow to deconstruct ads in order to build better advertising / _cNancy R. Tag. _hPR
260			_aThousand Oaks, California : _bSAGE, _c(c)2012.
300			_axiv, 199 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_a2
505	0	0	_aLanguage of critique. The case for critique : why we need constructive criticism to make great ads -- _tAdSpeak : the vocabulary of advertising -- _tAdErrors : when good ads go bad -- _tAdAnalogy : how art and copy play together -- _tThe 360 degree critique : being digital, going viral, and beyond -- _tCritique in action. AdAlliance : your partners in creating great advertising -- _tAdSpeak up! Who says what when -- _tThe creative team's bill of rights -- _tThe client's bill of rights -- _tPresentation prep -- _tCritique cheats : tips to make the most of the critique.
530			_a2
650		0	_aAdvertising.
650		0	_aAdvertising _xEvaluation.
650		0	_aCriticism.
907			_a.b16960701 _b08-08-13 _c02-14-13
942			_cBK _hHF _m2012 _i2018-07-15 _k0.00 _2ddc _w85.53
945			_g1 _i31923001842349 _j2 _lcimc _o- _p0.00 _q- _r- _s- -- _t61 _u1 _v0 _w1 _x0 _y.i19970882 _z02-14-13
998			_b08-08-13 _cm _da
999			_c19614 _d19614
902			_a1 _bCynthia Snell _c1 _dCynthia Snell