000			01866cam a2200397Ki 4500
001			ocm60380073
003			OCoLC
005			20240726100409.0
008			050506s2005 nyu 000 0 eng d
010			_a2003053159
020			_a9780312340216
035			_a(OCoLC)60380073
040			_aHFU _beng _erda _cHFU _dBAKER _dYDXCP _dBTCTA _dNZAUC _dBDX _dSBI
049			_aSBIM
050	0	4	_aHF5823.N724.H698 2005
050	0	4	_aHF5823
100	1		_aRoman, Kenneth, _e1hor
245	1	0	_aHow to advertise / _cKenneth Roman and Jane Maas with Martin Nisenholtz. _hPR
250			_athird edition.ition.
260			_aNew York : _bSt. Martin's Griffin, _c(c)2005.
300			_axix, 263 pages ; _c21 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505	0	0	_tWhat to say, and where to say it: Advertising is about ideas; Brands and strategies; Research; Campaigns; Media strategies and tactics; Target marketing; Integrated communications -- _tGetting the message out: Television; Magazines and newspapers; Radio and outdoor; Internet; Direct marketing; Brochures, Web Sites, sales pieces; Promotion and publicity; Truth and ethics; working with an agency -- _tGlossary.
520	0		_aAn updated guide to advertising contains coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications.
530			_a2
650		0	_aAdvertising.
700	1		_aMaas, Jane.
700	1		_aNisenholtz, Martin.
907			_a.b16915938 _b08-08-13 _c10-01-12
942			_cBK _hHF _m2005 _e _i2018-07-15 _k0.00
998			_acim _b08-08-13 _cm _da _e- _feng _gnyu _h0
994			_aC0 _bSBI
945			_g1 _i31923001815881 _j2 _lcimc _o- _p0.00 _q- _r- _s- -- _t61 _u1 _v1 _w1 _x0 _y.i19896037 _z10-01-12
999			_c18972 _d18972
902			_a1 _bCynthia Snell _c1 _dCynthia Snell