000			01858cam a2200385 i 4500
001			ocn351322799
003			OCoLC
005			20240726100355.0
008			090604s2010 caua b 001 0 eng
010			_a2009023018
020			_a9781412953467
020			_a9781412953474
035			_a(OCoLC)351322799
040			_aDLC _beng _erda _cDLC _dYDX _dBWX _dCDX _dIG# _dBTCTA _dBDX _dTULIB _dSBI
049			_aSBIM
050	0	4	_aHF5415.C891.M375 2010
050	0	4	_aHF5415
100	1		_aCrane, Frederick G, _e1
245	1	0	_aMarketing for entrepreneurs : _bconcepts and applications for new ventures / _cFrederick G. Crane. _hPR
260			_aThousand Oaks, California : _bSage Publications, _c(c)2010.
300			_axii, 227 pages : _billustrations ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_a2
505	0	0	_aMarketing in an entrepreneurial context -- _tFinding and evaluating the right marketing opportunity -- _tUsing marketing research to ensure entrepreneurial success -- _tUnderstanding customers and competitors -- _tSegmentation, targeting, and positioning -- _tDeveloping new products and services -- _tBuilding and sustaining the entrepreneurial brand -- _tEntrepreneurial pricing -- _tEntrepreneurial channel development and supply chain management -- _tEntrepreneurial promotion : doing more with less! -- _tThe entrepreneurial marketing plan.
530			_a2
650		0	_aMarketing _xManagement.
650		0	_aSmall business marketing.
907			_a.b16984717 _b08-08-13 _c05-10-13
942			_cBK _hHF _m2010 _e _i2018-07-15 _k0.00
998			_acim _b08-08-13 _cm _da _e- _feng _gcau _h0
994			_aC0 _bSBI
945			_g1 _i31923001852223 _j2 _lcimc _o- _p0.00 _q- _r- _s- -- _t61 _u0 _v0 _w0 _x0 _y.i20011441 _z05-10-13
999			_c18055 _d18055
902			_a1 _bCynthia Snell _c1 _dCynthia Snell