000 03755cam a2200469 i 4500
001 ocm52373416
003 OCoLC
005 20240726100332.0
008 030529s2003 caua b 001 0 eng
010 _a2003012174
016 _a2006011567X
016 7 _a002378135
_2IsJJNL
020 _a9781584230731
029 1 _aAU@
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029 1 _aYDXCP
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035 _a(OCoLC)52373416
040 _aDLC
_beng
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049 _aSBIM
050 0 4 _aP90.G665.U534 2003
050 0 4 _aP90
100 1 _aMcLuhan, Marshall,
_d1911-1980.,
_e1
245 1 0 _aUnderstanding media :
_bthe extensions of man /
_cMarshall McLuhan ; edited by W. Terrence Gordon.
_hPR
250 _aCritical edition.ition.
260 _aCorte Madera, California :
_bGingko Press,
_c(c)2003.
300 _axxi, 616 pages :
_billustrations ;
_c20 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
505 0 0 _tThe medium is the message --
_tMedia hot and cold --
_tReversal of the overheated medium --
_tThe gadget love: Narcissus as narcosis --
_tHybrid energy: Les Liaisons Dangereuses --
_tMedia as translators --
_tChallenge and collapse: The nemesis of creativity --
_tThe spoken word: Flower of evil? --
_tThe written word: An eye for an ear --
_tRoads and paper routes --
_tNumber: Profile of the crowd --
_tClothing: Our extended skin --
_tHousing: New look and new outlook --
_tMoney: The poor man's credit card --
_tClocks: The scent of time --
_tThe print: How to dig it --
_tComics: MassachusettsD vestibule to TV --
_tThe printed work: Architect of nationalism --
_tWheel, bicycle, and airplane --
_tThe photograph: The brothel-without-walls --
_tPress: Government by news leak --
_tMotorcar: The mechanical bride --
_tAds: Keeping upset with the Joneses --
_tGames: The extensions of man --
_tTelegraph: The social horomone --
_tThe typewriter: Into the age of the Iron whim --
_tThe telephone: Sounding brass or tinkling symbol? --
_tThe phonograph: The toy that shrank the national chest --
_tMovies: The reel world --
_tRadio: The tribal drum --
_tTelevision: The timid giant --
_tWeapons: War of the icons --
_tAutomation: Learning a living --
520 0 _aThis reissue marks the thirtieth anniversary (1964-1994) of McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in recent years, fueled by the Internet and growing competition and confluence among cable, telephone, wireless and other telecommunications technologies, resulting in new media models and information ecologies. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.--From publisher description.
530 _a2
530 _a2
_uhttps://ciu.libwizard.com/f/copyright-requests
648 4 _aGeschichte 1900-1960.
650 0 _aMass media.
700 1 _aGordon, W. Terrence,
_d1942-
942 _cBK
_hP
_m2003
_eAMAZON
_i2020-09-16
_k20.74
999 _c16567
_d16567
902 _a1
_bCynthia Snell
_c1
_dCynthia Snell