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|---|---|---|---|
| 001 | ocm57579360 | ||
| 003 | OCoLC | ||
| 005 | 20240726100233.0 | ||
| 008 | 050126s2005 nyua b 001 0 eng | ||
| 010 | _a2005002253 | ||
| 015 |
_aGBA550892 _2bnb |
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_a013221118 _2Uk |
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| 049 | 0 | 2 | _aSBIM |
| 050 | 0 | 4 | _aHF5821.J66.P756 2005 |
| 050 | 0 | 4 | _aHF5821 |
| 100 | 1 |
_aLee, Monle, _e1 |
|
| 245 | 1 | 0 |
_aPrinciples of advertising : _ba global perspective / _cMonle Lee, Carla Johnson. _hPR |
| 250 | _asecond edition. | ||
| 260 |
_aNew York : _bHaworth Press, _c(c)2005. |
||
| 300 |
_axxi, 427 pages : _billustrations ; _c22 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _a1 (pages 383-400) and index. | ||
| 530 | _a2 | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aJohnson, Carla, _d1944- |
|
| 856 | 4 | 1 |
_zTable of contents _uhttp://www.loc.gov/catdir/toc/ecip057/2005002253.html |
| 907 |
_a.b11129268 _b02-06-12 _c01-22-08 |
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| 902 |
_a1 _bCynthia Snell _c1 _dCynthia Snell |
||