000			02051nam a2200361 i 4500
001			on1446498580
003			OCoLC
005			20250122082249.0
008			240718t20242024nyua 000 0 eng d
040			_aBGU _beng _erda _cBGU _dOCLCO _dSBI
020			_a9781266606410 _q(student edition ; _qhardcover)
020			_a1266606416 _q(student edition ; _qhardcover)
035			_a(OCoLC)1446498580
050	0	4	_aHF5410.B423.M375 2024
049			_aSBIM
245	1	0	_aMarketing fundamentals / _b _cedited by Lauren Skinner Beitelspacher. _hPR
250			_aFirst edition
250			_aStudent edition
260			_aNew York, NY : _bMcGraw Hill, _c2024
300			_axi, 519 pages : _billustrations ; _c29 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505	0	0	_tMarketing overview -- _tMarketing strategy -- _tToday's marketplace -- _tUnderstanding your customer -- _tSegmentation, targeting, and positioning -- _tCreating value -- _tCapturing value -- _tDelivering value -- _tCommunicating value -- _tAppendix: The marketing plan.
520	0		_a"Welcome to marketing! Wherever your life and career take you, you can be assured that knowing how to implement marketing principles will be an important part of professional and personal success. Some of you reading this lesson will become marketing majors, but most of you will major in another subject, perhaps unrelated to business. Either way, your ability to apply marketing principles in your future career or to market yourself will be critical to your success. Because of its importance, you are encouraged to approach this class as more than just a collection of concepts to be forgotten at the end of the semester."--Page 4
650		0	_aMarketing.
650		0	_aMarketing _xStudy and teaching (Secondary)
700	1		_aBeitelspacher, Lauren Skinner, _eeditor.
710	2		_aMcGraw-Hill Education (Firm), _epublisher.
942			_cCC _m2024 _2lcc
942			_cBK _hHF5410 _m _QCC _x _8NFIC _w _z
994			_aC0 _bSBI
999			_c105487 _d105487
902			_a1 _bCynthia Snell _c1 _dCynthia Snell