000 | 02051nam a2200361 i 4500 | ||
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001 | on1446498580 | ||
003 | OCoLC | ||
005 | 20250122082249.0 | ||
008 | 240718t20242024nyua 000 0 eng d | ||
040 |
_aBGU _beng _erda _cBGU _dOCLCO _dSBI |
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020 |
_a9781266606410 _q(student edition ; _qhardcover) |
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020 |
_a1266606416 _q(student edition ; _qhardcover) |
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035 | _a(OCoLC)1446498580 | ||
050 | 0 | 4 | _aHF5410.B423.M375 2024 |
049 | _aSBIM | ||
245 | 1 | 0 |
_aMarketing fundamentals / _b _cedited by Lauren Skinner Beitelspacher. _hPR |
250 | _aFirst edition | ||
250 | _aStudent edition | ||
260 |
_aNew York, NY : _bMcGraw Hill, _c2024 |
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300 |
_axi, 519 pages : _billustrations ; _c29 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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505 | 0 | 0 |
_tMarketing overview -- _tMarketing strategy -- _tToday's marketplace -- _tUnderstanding your customer -- _tSegmentation, targeting, and positioning -- _tCreating value -- _tCapturing value -- _tDelivering value -- _tCommunicating value -- _tAppendix: The marketing plan. |
520 | 0 | _a"Welcome to marketing! Wherever your life and career take you, you can be assured that knowing how to implement marketing principles will be an important part of professional and personal success. Some of you reading this lesson will become marketing majors, but most of you will major in another subject, perhaps unrelated to business. Either way, your ability to apply marketing principles in your future career or to market yourself will be critical to your success. Because of its importance, you are encouraged to approach this class as more than just a collection of concepts to be forgotten at the end of the semester."--Page 4 | |
650 | 0 | _aMarketing. | |
650 | 0 |
_aMarketing _xStudy and teaching (Secondary) |
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700 | 1 |
_aBeitelspacher, Lauren Skinner, _eeditor. |
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710 | 2 |
_aMcGraw-Hill Education (Firm), _epublisher. |
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942 |
_cCC _m2024 _2lcc |
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942 |
_cBK _hHF5410 _m _QCC _x _8NFIC _w _z |
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994 |
_aC0 _bSBI |
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999 |
_c105487 _d105487 |
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902 |
_a1 _bCynthia Snell _c1 _dCynthia Snell |