000 02051nam a2200361 i 4500
001 on1446498580
003 OCoLC
005 20250122082249.0
008 240718t20242024nyua 000 0 eng d
040 _aBGU
_beng
_erda
_cBGU
_dOCLCO
_dSBI
020 _a9781266606410
_q(student edition ;
_qhardcover)
020 _a1266606416
_q(student edition ;
_qhardcover)
035 _a(OCoLC)1446498580
050 0 4 _aHF5410.B423.M375 2024
049 _aSBIM
245 1 0 _aMarketing fundamentals /
_b
_cedited by Lauren Skinner Beitelspacher.
_hPR
250 _aFirst edition
250 _aStudent edition
260 _aNew York, NY :
_bMcGraw Hill,
_c2024
300 _axi, 519 pages :
_billustrations ;
_c29 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
505 0 0 _tMarketing overview --
_tMarketing strategy --
_tToday's marketplace --
_tUnderstanding your customer --
_tSegmentation, targeting, and positioning --
_tCreating value --
_tCapturing value --
_tDelivering value --
_tCommunicating value --
_tAppendix: The marketing plan.
520 0 _a"Welcome to marketing! Wherever your life and career take you, you can be assured that knowing how to implement marketing principles will be an important part of professional and personal success. Some of you reading this lesson will become marketing majors, but most of you will major in another subject, perhaps unrelated to business. Either way, your ability to apply marketing principles in your future career or to market yourself will be critical to your success. Because of its importance, you are encouraged to approach this class as more than just a collection of concepts to be forgotten at the end of the semester."--Page 4
650 0 _aMarketing.
650 0 _aMarketing
_xStudy and teaching (Secondary)
700 1 _aBeitelspacher, Lauren Skinner,
_eeditor.
710 2 _aMcGraw-Hill Education (Firm),
_epublisher.
942 _cCC
_m2024
_2lcc
942 _cBK
_hHF5410
_m
_QCC
_x
_8NFIC
_w
_z
994 _aC0
_bSBI
999 _c105487
_d105487
902 _a1
_bCynthia Snell
_c1
_dCynthia Snell