000 02487cam a2200385 i 4500
001 on1121084720
003 OCoLC
005 20250122082248.0
008 190929t20212021ilua 001 0 eng d
010 _a2020901512
040 _aYDX
_beng
_erda
_cYDX
_dOCLCQ
_dOIP
_dOCLCO
_dOCLCF
_dUKMGB
_dOCLCL
015 _aGBC054582
_2bnb
016 7 _a019785664
_2Uk
019 _a1180003594
020 _a0357135741
020 _a9780357135747
029 1 _aUKMGB
_b019785664
035 _a(OCoLC)1121084720
_z(OCoLC)1180003594
050 0 4 _aHF5415.B972.M375 2021
049 _aSBIM
100 1 _aBurrow, Jim,
_eauthor.
245 1 0 _aMarketing /
_b
_cJames L. Burrow
_hPR
250 _aFifth edition.
300 _axii, 688 pages :
_bcolor illustrations ;
_c29 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
520 0 _a"Students learn how current marketing technologies and practices relate to their personal goals and future careers. Students will be able to recognize effective marketing applications to create strategic plans for various business endeavors. This edition maintains the hallmark integrated marketing approach seen in previous editions as students learn the foundations and functions needed to market goods, services, and ideas to consumers successfully. Professional development, customer service, and digital marketing strategies, including social media, are presented as key marketing skills for success. Emphasis on the Career Clusters, DECA Performance Indicators, and real-world applications highlight how these skills can be used in everyday life and future careers."--Preface.
505 0 0 _tSocially responsive marketing --
_tThe economic basis for marketing --
_tMarketing basics --
_tMarketing begins with consumers --
_tMarketing information and research --
_tCompetition is everywhere --
_tSocial media and e-commerce --
_tDevelop a marketing strategy and marketing plan --
_tDevelop successful products --
_tServices need marketing --
_tBusiness-to-business marketing --
_tDistribution --
_tDetermine the best price --
_tPromotion --
_tAdvertising --
_tSelling --
_tMarketing in a global economy --
_tManage risk --
_tMarketing and finance --
_tEntrepreneurship and marketing --
_tTake control with management --
_tPlan your future in marketing.
504 _a2
650 0 _aMarketing
_vTextbooks.
942 _cCC
_m
_2lcc
942 _cBK
_hHF5415
_m
_QCC
_x
_8NFIC
_w
_z
994 _aC0
_bSBI
999 _c105486
_d105486
902 _a1
_bCynthia Snell
_c1
_dCynthia Snell