| 000 | 02487cam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | on1121084720 | ||
| 003 | OCoLC | ||
| 005 | 20250122082248.0 | ||
| 008 | 190929t20212021ilua 001 0 eng d | ||
| 010 | _a2020901512 | ||
| 040 |
_aYDX _beng _erda _cYDX _dOCLCQ _dOIP _dOCLCO _dOCLCF _dUKMGB _dOCLCL |
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| 015 |
_aGBC054582 _2bnb |
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| 016 | 7 |
_a019785664 _2Uk |
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| 019 | _a1180003594 | ||
| 020 | _a0357135741 | ||
| 020 | _a9780357135747 | ||
| 029 | 1 |
_aUKMGB _b019785664 |
|
| 035 |
_a(OCoLC)1121084720 _z(OCoLC)1180003594 |
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| 050 | 0 | 4 | _aHF5415.B972.M375 2021 |
| 049 | _aSBIM | ||
| 100 | 1 |
_aBurrow, Jim, _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing / _b _cJames L. Burrow _hPR |
| 250 | _aFifth edition. | ||
| 300 |
_axii, 688 pages : _bcolor illustrations ; _c29 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 520 | 0 | _a"Students learn how current marketing technologies and practices relate to their personal goals and future careers. Students will be able to recognize effective marketing applications to create strategic plans for various business endeavors. This edition maintains the hallmark integrated marketing approach seen in previous editions as students learn the foundations and functions needed to market goods, services, and ideas to consumers successfully. Professional development, customer service, and digital marketing strategies, including social media, are presented as key marketing skills for success. Emphasis on the Career Clusters, DECA Performance Indicators, and real-world applications highlight how these skills can be used in everyday life and future careers."--Preface. | |
| 505 | 0 | 0 |
_tSocially responsive marketing -- _tThe economic basis for marketing -- _tMarketing basics -- _tMarketing begins with consumers -- _tMarketing information and research -- _tCompetition is everywhere -- _tSocial media and e-commerce -- _tDevelop a marketing strategy and marketing plan -- _tDevelop successful products -- _tServices need marketing -- _tBusiness-to-business marketing -- _tDistribution -- _tDetermine the best price -- _tPromotion -- _tAdvertising -- _tSelling -- _tMarketing in a global economy -- _tManage risk -- _tMarketing and finance -- _tEntrepreneurship and marketing -- _tTake control with management -- _tPlan your future in marketing. |
| 504 | _a2 | ||
| 650 | 0 |
_aMarketing _vTextbooks. |
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| 942 |
_cCC _m _2lcc |
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| 942 |
_cBK _hHF5415 _m _QCC _x _8NFIC _w _z |
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| 994 |
_aC0 _bSBI |
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| 999 |
_c105486 _d105486 |
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| 902 |
_a1 _bCynthia Snell _c1 _dCynthia Snell |
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