000			02536cam a2200373 i 4500
001			on1131723738
003			OCoLC
005			20250122082248.0
008			191217t20192019riua 001 0 eng d
040			_aUUO _beng _erda _cUUO _dUUO _dOCLCF _dOCLCQ _dSEA _dOCLCO _dSWW _dSBI
020			_a9781626893368
020			_a1626893365
035			_a(OCoLC)1131723738
050	0	4	_aHF5415.M957.P756 2019
049			_aSBIM
100	1		_aMulka, Lisa, _eauthor.
245	1	0	_aPrinciples of marketing / _b _cLisa Mulka ; contributors, Leah Ball, Stacey Dadd, Ally Jacques, Mandy Lange. _hPR
250			_aFirst edition.
260			_aWarwick, RI : _bB.E. Publishing, _c2019
300			_av, 397 pages : _bcolor illustrations ; _c29 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505	0	0	_tMarketing plan -- _tCharacteristics of business -- _tEconomic considerations -- _tMarketing in a global economy -- _tEthical and lawful practices -- _tMarketing information management -- _tTarget market -- _tProduct mix -- _tProduct strategies -- _tDetermining price -- _tPricing strategies -- _tPlace -- _tPromotion and advertising -- _tPersonal selling -- _tInterpersonal skills -- _tCommunication -- _tSocial media savvy -- _tBudgeting -- _tEvaluating risks -- _tPlanning for employment -- _tCareer success.
520	0		_aAs part of the Skills for Life CTE Series, Principles of Marketing explores foundational marketing concepts relevant to today's global economy. By emphasizing how marketing impacts businesses and influences our daily lives, this textbook introduces real-world skills that students will use in the classroom, the workplace, and beyond. Principles of Marketing leads students to thoroughly understand product, price, place, and promotion--the 4 P's of marketing. In addition, students will learn how marketers conduct research, make decisions, and strategize to help sell goods and services, and will use this knowledge to complete a comprehensive marketing plan for a company. The skills introduced in this textbook will help students make informed choices as consumers and plan for future careers in business and marketing. -- Publisher (bepublishing.com).
650		0	_aMarketing _vTextbooks.
700	1		_aBall, Leah, _econtributor.
700	1		_aDadd, Stacey, _econtributor.
700	1		_aJacques, Ally, _econtributor.
700	1		_aLange, Mandy, _econtributor.
942			_cCC _m2019 _2lcc
942			_cBK _hHF5415 _m _QCC _x _8NFIC _w _z
994			_aC0 _bSBI
999			_c105485 _d105485
902			_a1 _bCynthia Snell _c1 _dCynthia Snell