000			03285nam a2200613 i 4500
001			9781637422632
003			BEP
005			20241023114940.0
006			m eo d
007			cr cn |||m|||a
008			190417s2022 nyua fob 001 0 eng d
020			_a9781637422632 _qe-book
035			_a(OCoLC)1333132062
035			_a(CaBNVSL)slc00002821
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aHM742
100	1		_aBailey, Cassandra M., _eauthor.
245	1	0	_aSocial media Is about people / _cCassandra M. Bailey and Dana M. Schmidt.
250			_aFirst edition.
264		1	_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2022.]
300			_a1 online resource (xii, 104 pages) : _bcolor illustrations
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aBusiness career development collection
504			_aIncludes bibliographical references (page 97) and index.
505	0		_aChapter 1. A human-centered approach to business communication -- _tChapter 2. The six audiences to consider and how to prioritize them -- _tChapter 3. How and where to find people -- _tChapter 4. Why listening matters -- _tChapter 5. How to talk with people, not at them -- _tChapter 6. How people with influence can help -- _tChapter 7. Handling unhappy people -- _tChapter 8. Building a human-centered social media team -- _tChapter 9. Measuring for improvement.
506			_aAccess restricted to authorized users and institutions.
520	3		_aFacebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok--the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow. This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aDescription based on PDF viewed 06/25/2022.
650		0	_aSocial media and society.
650		0	_aMarketing.
650		0	_aCommunication.
653			_aMarketing.
653			_aCommunications.
653			_aStrategy.
653			_aSocial media.
653			_aFacebook.
653			_aInstagram.
653			_aLinkedIn.
653			_aTikTok.
655		0	_a[genre]
655		0	_aElectronic books.
700	1		_aSchmidt, Dana M., _eauthor.
776	0	8	_iPrint version: _z9781637422625
830		0	_aBusiness career development collection.
856	4	0	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001215.html
942			_2lcc _bCIU _cOB _eBEP _QOL _zBEP9781637422632
999			_c104716 _d104716
902			_a1 _bCynthia Snell _c1 _dCynthia Snell