000			03229cam a2200493 i 4500
001			ocn678924608
003			OCoLC
005			20240913174107.0
008			101104t20122012njua b 001 0 eng
010			_a2010046655
040			_aDLC _beng _erda _cDLC _dYDX _dYDXCP _dBWX _dCDX _dBDX _dIAK _dOCLCF _dOCLCQ _dOCLCO _dCUS _dATSAE _dWOR _dNZHMA _dOCLCO _dOCLCL _dOCLCQ _dSBI
020			_a9780132102926
020			_a9780273753360 _q(pbk.)
035			_a(OCoLC)678924608
042			_apcc
050	0	0	_aHF5415.13.K87.M375 2012
049			_aSBIM
100	1		_aKotler, Philip, _e1
245	1	0	_aMarketing management / _cPhilip Kotler, Kevin Lane Keller.
250			_a14th edition.
300			_axxii, 657, 127. pages : _bcolor illustrations ; _c29 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_a2
505	0		_aPart 1: Understanding marketing management. Defining marketing for the 21st century -- _tDeveloping marketing strategies and plans --
505	0		_aPART 2: Capturing marketing insights. Collecting information and forecasting demand -- _tConducting marketing research --
505	0		_aPART 3: Connecting with customers. Creating long-term loyalty relationships -- _tAnalyzing consumer markets -- _tAnalyzing business markets -- _tIdentifying market segments and targets --
505	0		_aPART 4: Building strong brands. Creating brand equity -- _tCrafting the brand position -- _tCompetitive dynamics --
505	0		_aPART 5: Shaping the market offerings. Setting product strategy -- _tDesigning and managing services -- _tDeveloping pricing strategies and programs --
505	0		_aPART 6: Delivering value. Designing and managing integrated marketing channels -- _tManaging retailing, wholesaling, and logistics --
505	0		_aPART 7: Communicating value. Designing and managing integrated marketing communications -- _tManaging mass communications : advertising, sales Promotions, events and experiences, and public relations -- _tManaging personal communications : direct and interactive marketing, word of mouth, and personal selling --
505	0		_aPART 8: Creating successful long-term growth. Introducing new market offerings -- _tTapping into global markets -- _tManaging a holistic marketing organization for the long run -- _tAppendix: Sonic marketing plan -- _tGlossary.
520	0		_aMarketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.
650		0	_aMarketing _xManagement.
650		6	_aMarketing _xGestion.
700	1		_aKeller, Kevin Lane, _d1956- _e1
938			_aBrodart _bBROD _n12773840 _c226.67
938			_aCoutts Information Services _bCOUT _n16016147
938			_aYBP Library Services _bYANK _n100554655
938			_aBlackwell Book Service _bBBUS _n100554655
942			_cBK _hHF5415.13 _m2012. _QCC _x _8NFIC _w _2lcc _z31923001881503
994			_aC0 _bSBI
999			_c104614 _d104614
902			_a1 _bCynthia Snell _c1 _dCynthia Snell