| 000 | 02769cam a2200481 i 4500 | ||
|---|---|---|---|
| 001 | on1178869979 | ||
| 003 | OCoLC | ||
| 005 | 20240828130830.0 | ||
| 008 | 200725s2022 ilua b 001 0 eng | ||
| 010 | _a2020034180 | ||
| 040 |
_aDLC _beng _erda _cDLC _dOCLCO _dOCLCF _dYDX _dMNM _dYDX _dOCLCO _dNZTOI _dUKMGB _dOCL _dNLHHG _dWEA _dOCLCO _dOCLCL _dOCLCQ _dSBI |
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| 015 |
_aGBC129517 _2bnb |
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| 016 | 7 |
_a020113506 _2Uk |
|
| 020 | _a9781492594628 | ||
| 020 | _a9781718201583 | ||
| 029 | 1 |
_aAU@ _b000067574058 |
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| 029 | 1 |
_aDKDLA _b820030-katalog:2694084 |
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| 029 | 1 |
_aUKMGB _b020113506 |
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| 035 | _a(OCoLC)1178869979 | ||
| 042 | _apcc | ||
| 050 | 0 | 0 | _aGV716.D312.S667 2022 |
| 049 | _aSBIM | ||
| 100 | 1 |
_aDees, Windy, _d1977- _e1 |
|
| 245 | 1 | 0 |
_aSport marketing / _cWindy Dees, PhD, University of Miami, Patrick Walsh, PhD, Syracuse University, Chad McEvoy, EdD, Northern Illinois University, Stephen McKelvey, JD, University of Massachusetts Amherst ; originated by Bernard J. Mullin, PhD, the Aspire Sport Marketing Group LLC, Stephen Hardy, PhD, University of New Hampshire, Professor Emeritus, William A. Sutton, EdD, University of South Florida, Professor Emeritus, Bill Sutton and Associates. _hPR |
| 250 | _afifth edition. | ||
| 260 |
_aChampaign, Illinois : _bHuman Kinetics, _c(c)2022. |
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| 300 |
_axi, 475 pages : _bcolor illustrations ; _c28 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _a2 | ||
| 520 | 0 |
_a"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"-- _cProvided by publisher |
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| 505 | 0 |
_aThe special nature of sports marketing -- _tStrategic marketing management -- _tUnderstanding the sport consumer -- _tMarket research and analytics in the sport industry -- _tMarket segmentation and target marketing -- _tThe sport product -- _tManaging sport brands -- _tPromotion and paid media -- _tPublic relations -- _tSponsorship, corporate partnerships, and the role of activation -- _tSocial media in sports -- _tSales and service -- _tDelivering and distributing core products and extensions -- _tLegal aspects of sport marketing -- _tThe evolving nature of sport marketing. |
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| 650 | 0 |
_aSports _xMarketing. |
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| 700 | 1 |
_aWalsh, Patrick, _d1978- _e1 |
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| 700 | 1 |
_aMcEvoy, Chad D., _d1971- _e1 |
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| 700 | 1 |
_aMcKelvey, Stephen, _d1959- _e1 |
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| 700 | 1 |
_aMullin, Bernard James, _e1 |
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| 700 | 1 |
_aHardy, Stephen, _d1948- _e1 |
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| 700 | 1 |
_aSutton, William Anthony, _d1951- _e1 |
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| 942 |
_cBK _hGV716 _m2022. _QCC _x _8NFIC _w _z |
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| 994 |
_aC0 _bSBI |
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| 999 |
_c104225 _d104225 |
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| 902 |
_c1 _dCynthia Snell |
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