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040			_aSBI _beng _erda _cSBI
049			_aSBI
050	0	4	_aHF5551.B366.E543
100	1		_aBeal, Mark, _e1
245	1	0	_aEngaging Gen Z : _bLessons to Effectively Engage Generation Z via Marketing, Social Media, Retail, Work and School / _cMark Beal, Michael Pankowski. _hPR
260			_aToms River, New Jersey : _bMark Beal Media, LLC, _c(c)2020.
300			_a133 pages : _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505	0	0	_aPART I: GEN Z GLOSSARY.
505	0	0	_aPART II: WITH MARKETING -- _tLesson 1: But First, you need Gen Z's Attention ; -- _tLesson 2: Use the Right Influencers ; -- _tLesson 3: With Influencers, Go Small for a Big Impact ; -- _tLesson 4: Gen Z is Gender-Inclusive- And you Should be TOO ; -- _tLesson 5: Put Purpose before Profits, and you'll Profit ; -- _tLesson 6: Invite Gen Z to Participate in an Incubator ; -- _tLesson 7: Elevate Events and Experiences ; -- _tLesson 8: Give Gen Z the Media Currency they Crave ; -- _tLesson 9: Accentuate your Assets and Access ; -- _tLesson 10: Transform your Media Mix to Engage Gen Z ; -- _tLesson 11: Produce a Podcast to Participate in Gen Z's Media ; -- _tLesson 12: Get Real ; -- _tLesson 13: Get Woke on how to be Woke ; -- _tLesson 14: Be the Anti-Brand ; -- _tLesson 15: Leverage your Longevity ; -- _tLesson 16: Make one of Gen Z's Missions your Mission ; -- _tLesson 17: Want to Market to the Digital Generation? Do it IRL ; -- _tLesson 18: Make it a Game ; -- _tLesson 19: Know that if you go against them, They'll Reciprocate ; -- _tLesson 20: Their Favorite Currency is Social ; -- _tLesson 21: They Love Gifts ; -- _tLesson 22: Being a Bitmoji is the Best ; -- _tLesson 23: They Express their Emotions via Emojis ; -- _tLesson 24: Retro is Real and Relevant ; -- _tLesson 25: Stopping Emailing Them -- _tLesson 26: Text Gen Z if you want to Reach Them
505	0	0	_aPART III: ON SOCIAL MEDIA -- _tLesson 27: Understanding their Passions and Interests ; -- _tLesson 28: When it Comes to Memes, Move Fast ; -- _tLesson 29: Utilize YouTube ; -- _tLesson 30: Do it Yourself when it Comes to YouTube Videos ; -- _tLesson 31: Find Your (Unique) Voice ; -- _tLesson 32: On Social Media, Fortune Favors the Bold ; -- _tLesson 33: Make your Presence FELT on Gen Z's Big 3 ; -- _tLesson 34: Taking over TikTok, Part 1: Fitting in with Gen Z ; -- _tLesson 35: Taking over TikTok, Part 2: Going Viral ; -- _tLesson 36: Understanding and Marketing on Twitch, the Home of Gen Z's Celebs
505	0	0	_aPART IV: AT RETAIL -- _tLesson 37: Make your In-Store Experience, an Experience ; -- _tLesson 38: Don't Allow Everyone to get it ; -- _tLesson 39: Make your Retail Locations Instagramable ; -- _tLesson 40: Offer Gen Z the Opportunity to Personalize their Purchases
505	0	0	_aPART V: AT WORK -- _tLesson 41: Give them a Mentor, not a Manager ; -- _tLesson 42: Empower Gen Z Employees as ZEOs ; -- _tLesson 43: Prioritize Diversity and Inclusion ; -- _tLesson 44: Start to Stretch the Status Quo and Become More Flexible ; -- _tLesson 45: Make it Entrepreneurial ; -- _tLesson 46: Embrace the Entrepreneurial Spirit ; -- _tLesson 47: Compensate your Interns ; -- _tLesson 48: Transform Companies into Communities ; -- _tLesson 49: Communities are Critically Important ; -- _tLesson 50: It is More about Purpose than Pay ; -- _tLesson 51: Partner with Gen Z on their Career Evolution
505	0	0	_aPART VI: AT SCHOOL : -- _tLesson 52: Educate THEM Online on THEIR Time ; -- _tLesson 53: They Use Technology to Their Advantage ; -- _tLesson 54: They Value Peet-to-Peer Mentorship ; -- _tLesson 55: Educational Content can be Popular Content ; -- _tLesson 56: Ready Real-World and Real-Time Lessons ; -- _tLesson 57: Gen Z Prefers Experiential Learning ; -- _tLesson 58: Gen Z likes Learning via New Channels ; -- _tLesson 59: Teach with Transparency ; -- _tLesson 60: Fully Invest in your Student's Careers ; -- _tFinal Thoughts.
520	0		_aEngaging Gen Z: Lessons To Effectively Engage Generation Z Via Marketing, Social Media, Retail, World and School is informed and inspired by Gen Zers, ages 13-23. This book is the essential guide to understanding how to effectively engage this incredibly important consumer segment so that you can set yourself up for success now and over the next 15 years. If you take time to review the lessons, research and recommendations Michael and I detail in this book, you will establish a highly productive collaboration and partnership with Gen Z in the same way that Michael and I have in writing this book and co-authoring our thought leadership. _c1 _uhttps://www.amazon.com/Engaging-Gen-Effectively-Generation-Marketing/dp/B087R97HZT/ref=sr_1_1?dchild=1&keywords=9798640005097&qid=1629998318&s=books&sr=1-1
530			_a2
650		0	_aGeneration Z _vGen Z.
653			_aMarketing
655		1	_aBusiness Management.
700	3		_aMichael Pankowski,
942			_2lcc _cBK _O113-9669109-2633843 _i2021-04-05 _k15.95 _n0000 _RDOCTORAL STUDENT _hHF _m2020 _01
999			_c102290 _d102290
902			_a1 _bCynthia Snell _c1 _dCynthia Snell