000			03009cam a2200397Li 4500
001			ocn829905884
003			OCoLC
005			20240726105459.0
008			130312s2012 onca ob 001 0 eng d
040			_aYDXCP _beng _erda _cYDXCP _dOCLCO _dCELBN _dOCLCQ _dE7B _dJSTOR _dNT
020			_a9781442698390 _q((electronic)l(electronic)ctronic)l((electronic)l(electronic)ctronic)ctronic bk.
029	1		_aNZ1 _b15027863
050	0	4	_aHF5415 _b.F589 2012
049			_aNTA
245	1	0	_aFlux _bwhat marketing managers need to navigate the new environment / _cedited by David Soberman and Dilip Soman ; with a foreword by Roger Martin.
246	3	0	_aWhat marketing managers need to navigate the new environment
260			_aToronto : _bUniversity of Toronto Press, _c(c)2012.
300			_a1 online resource (xiv, 326 pages) : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
505	0	0	_aIntroduction: the evolving role of the marketing manager -- _tPart One: The changing landscape. 1. The challenge of today's marketing environment / _rDavid Soberman -- _t2. Losing control and loving it / _rDavid Dunne -- _t3. Brand extension strategy: an integrative framework / _rSridhar Moorthy -- _t4. What makes the internet different? / _rAvi Goldfarb -- _tPart Two: Understanding to engage: key lessons from the latest in the psychology and economics of consumer behaviour. 5. Memory, persuasion, and decision-making / _rAndrew A. Mitchell -- _t6. Hedonomics: why people do not buy what they enjoy the most / _rClaire I. Tsai -- _t7. Marketing management when facing forward-looking consumers / _rAndrew T. Ching -- _t8. Strategic forward-looking marketing management / _rRon N. Borkovsky -- _t9. Just imagine: the role of visualization in new product evaluation / _rMin Zhao -- _t10. The role of morality in consumer decisions / _rNina Malzar -- _tPart Three: Marketing management to engage. 11. Manage customer value through incentives / _rMenge Shi -- _t12. Hang on: the psychology of time and implications for designing queues / _rDilip Soman -- _t13. Brands as humans: relationship norms and anthropomorphism / _rPankaj Aggarwal -- _t14. The psychology of giving: small interventions that make a difference / _rAparna A. Labroo -- _t15. Managing brands by leveraging academic research / _rDelaine Hampton.
530			_a2 _ub
650		0	_aMarketing _xManagement.
650		0	_aMarketing _xDecision making.
650		0	_aConsumer behavior.
655		1	_aElectronic Books.
700	1		_aSoberman, David Allan, _d1960-
700	1		_aSoman, Dilip.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=682871&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHF. _m2012 _QOL _R _x _8NFIC _2LOC
994			_a02 _bNT
999			_c101682 _d101682
902			_a1 _bCynthia Snell _c1 _dCynthia Snell