Achieving service excellence : maximizing enterprise performance through innovation and technology / C.M. Chang.
Material type: TextSeries: Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2014.Edition: First editionDescription: 1 online resource (xiv, 130 pages)Content type:- text
- computer
- online resource
- 9781606495452
- HD9980 .A245 2014
Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
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Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) | G. Allen Fleece Library | Non-fiction | HD9980.5 (Browse shelf(Opens below)) | Link to resource | Available | 10821750 | ||
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) | G. Allen Fleece Library ONLINE | HD (Browse shelf(Opens below)) | Link to resource | Available | ||||
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) | G. Allen Fleece Library ONLINE | HD (Browse shelf(Opens below)) | Link to resource | Available |
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Preface -- 1. Service growth -- 2. Strategic differentiation -- 3. Operational excellence -- 4. Take charge, conclusions -- Notes -- References -- Index.
As the service sectors play an increasingly important role in all economies worldwide, service executives and professionals are well advised to recognize two main pathways to achieving sustainable success in services, namely, enhancing the strategic differentiation and operational excellence of their service enterprises; obviously, these executives and their employees need to develop the knowledge and skills required to achieve such success. This book discusses actionable methodologies needed to generate creative ideas, including deciding on which ones to pursue, how to justify projects financially, how to manage the development projects for innovative services, how to reach out to customers, and how to offer them superior service support.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
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