Digital branding fever / Athanasios Poulis, Ioannis Rizomyliotis, Kleopatra Konstantoulaki.

Includes bibliographies and index.

1. The digital fever -- 2. Keep it simple and give a WOW experience -- 3. Focus to users -- 4. How can I build my digital brand? -- 5. Become a new top digital brand -- 6. New frontiers to a digital revolution -- Index.

Access restricted to authorized users and institutions.

Your first step as a business is the most important one. When crafting a digital branding strategy, you want longevity and that is why you must appeal to your consumer demographics. That's the only way to succeed! It is extremely important to understand the meaning and the value of the brand for each target audience in order to develop an effective digital marketing mix. Of course, the value of the brand for a web-based company may have heightened importance because of the intangible nature of the web. Bottom line is that you always need to keep it simple and give a WOW experience! The game is changing and you need to step up! Digital branding is the creation and development of communications strategies, specifically for brands to have a meaningful context on the web. Branding is not what you say but what you do! As we learn more about branding and its tie to growing a known product, the answer to whether we should brand is simple. If we want to create a niche and dominate it, we need to shape that niche, to define it, and to use several different approaches. In this book, we will analyze those approaches and create together step by step your digital branding strategy and give your consumers an unforgettable experience.

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Title from PDF title page (viewed on October 20, 2017).