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1.
Do You Want to Keep Your Customers Forever? by Series:
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Harvard Business Review Press, (c)2010
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.527.

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2.
Service excellence : creating customer experiences that build relationships / Ruth N. Bolton. by Series: Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2016.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.5, ...

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3.
Decision equity : the ultimate metric to connect marketing actions to profits / Piyush Kumar, Kunal Gupta. by Series: Marketing strategy collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher number:
  • 2 BEP
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2011.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.135, ...

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