The new era of the CCO : the essential role of communication in a volatile world / edited by Roger Bolton, Don W. Stacks, and Eliot Mizrachi.

By:

Bolton, Roger [, ]

Contributor(s):

Material type: Text

TextSeries: Public relations collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2018.]Edition: First editionDescription: 1 online resource (xiv, 183 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781631575365

Subject(s):

Genre/Form:

Additional physical formats: Print version:: No titleLOC classification:

HD59

Online resources:

Click here to access online

Available additional physical forms:

Contents:

1. The changing business landscape / Tina McCorkindale, Aedhmar Hynes, and Raymond Kotcher -- 2. The evolving corporate communication function / Paul Argenti, Maril MacDonald, and Sean O'Neill -- 3. The trust imperative / Richard Edelman, Stephen A. Greyser, E. Bruce Harrison, and Tom Martin -- 4. Managing the corporate character of the enterprise: identity, purpose, culture, and values / Shannon A. Bowen, Ginger Hardage, and Wendi Strong -- 5. Stakeholder engagement: creating and sustaining advocacy / Michael Fernandez, Matthew Gonring, and Sally Benjamin Young -- 6. The changing and expanding foundational role of the CCO / Charlotte R. Otto, Gary Sheffer, and Donald K. Wright -- 7. Total integration: working across the C-suite / James S. O'Rourke, IV, James Spangler, and Richard Woods -- 8. Building an enterprise digital engagement system / Terence (Terry) Flynn, Jon Iwata, and Alan Marks -- 9. Skills and capabilities of the modern CCO / Mark Bain, W. Timothy Coombs, and Bob Feldman -- 10. The new reality / Roger Bolton, Jennifer Prosek, and Don W. Stacks -- References -- About the authors -- Index.

Abstract: The role of the Chief Communication Officer (CCO) in today's enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today's CCO has become an integral part of any enterprise--company, corporation, governmental, and nongovernmental entity. Today's CCO is responsible for internal and external communication, with creating and implementing communication strategies that help mold enterprise mission, vision, value, and character, and with building enterprise reputation through stakeholder engagement. As a part of the "C-Suite," the CCO must understand not only the psychology and sociology of the business, but also the role that she has in informing the C-Suite and the Chief Executive Officer what internal and external stakeholders are thinking and how this may affect corporate image in terms of credibility, confidence, trust, relationship, and reputation. In short, the new CCO must understand both the science and the art of communication and apply that knowledge to advancing her enterprise's goals and objectives through a faster and ever-larger-reaching set of media.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE		HD59 (Browse shelf(Opens below))	Link to resource	Available		BEP9781631575365
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library	Non-fiction	HD59 (Browse shelf(Opens below))	Link to resource	Available		9781631575365

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The role of the Chief Communication Officer (CCO) in today's enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today's CCO has become an integral part of any enterprise--company, corporation, governmental, and nongovernmental entity. Today's CCO is responsible for internal and external communication, with creating and implementing communication strategies that help mold enterprise mission, vision, value, and character, and with building enterprise reputation through stakeholder engagement. As a part of the "C-Suite," the CCO must understand not only the psychology and sociology of the business, but also the role that she has in informing the C-Suite and the Chief Executive Officer what internal and external stakeholders are thinking and how this may affect corporate image in terms of credibility, confidence, trust, relationship, and reputation. In short, the new CCO must understand both the science and the art of communication and apply that knowledge to advancing her enterprise's goals and objectives through a faster and ever-larger-reaching set of media.