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1.
Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing / Avi Santo. by Series:
Edition: First edition.
Material type: Text Text; Literary form: Not fiction
Publication details: Austin : University of Texas Press, (c)2015
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.15.

2.
Licensing myths & mastery : why most ideas don't work and what to do about it / William S. Seidel. by Series:
Edition: First edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2017
Other title:
  • Licensing myths and mastery : why most ideas don't work and what to do about it
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: K1528.

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