Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing / Avi Santo.
Material type:
TextSeries: Publication details: Austin : University of Texas Press, (c)2015.Edition: First editionDescription: 1 online resourceContent type: - text
- computer
- online resource
- 9781477303962
- HF5415 .S455 2015
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)
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G. Allen Fleece Library ONLINE | Non-fiction | HF5415.15 (Browse shelf(Opens below)) | Link to resource | Available | ocn899987241 |
Includes bibliographies and index.
Hi-Yo licensing -- Putting on the mask : character licensing before the Lone Ranger -- Building the franchise one market at a time : the Lone Ranger's extra-textual career in the late 1930s -- The Lone Ranger and the law : the construction of corporate authorship -- Containing the ranger : postwar cultural (re)branding and the industrial logics of containment -- Managing a legend : the troubled career of the Lone Ranger as heritage brand -- The Lone Ranger and the Mouse House together at last? : new twenty-first-century partnerships in the licensing biz -- Parting shots.
COPYRIGHT NOT covered - Click this link to request copyright permission:
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