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1.
MetricsMan : it doesn't count unless you can count it / Don Bartholomew ; edited by Zifei Fay Chen. by Series: Public relations collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2016.]
Other title:
  • Metrics Man.
  • It doesn't count unless you can count it.
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HM742, ...

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2.
Highly effective marketing analytics : a practical guide to improving marketing ROI with analytics / Mu Hu. by Series: Big data, business analytics, and smart technology collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2020.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5862, ...

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