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1.
Connected strategy : building continuous customer relationships for competitive advantage / Nicolaj Siggelkow, Christian Terwiesch. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Massachusetts : Harvard Business Review Press, (c)2019
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.55.

2.
Innovation tournaments : creating and selecting exceptional opportunities / Christian Terwiesch, Karl T. Ulrich. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Press, (c)2009
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HD45.

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