Essentials of entrepreneurship and small business management /Norman M. Scarborough, Presbyterian College, Jeffrey R. Cornwall, Belmont University.

The challenge of entrepreneurship. The foundations of entrepreneurship -- Ethics and social responsibility: doing the right thing -- Creativity and innovation: keys to entrepreneurial success -- The entrepreneurial journey begins. Conducting a feasibilty analysis and designing a business model -- Crafting a business plan and building a solid strategic plan -- Forms of business ownership -- Buying an existing business -- Franchising and the entrepreneur -- Launching the business. Building a powerful bootstrap marketing plan -- E-commerce and the entrepreneur -- Pricing and credit strategies -- Creating a successful financial plan -- Managing cash flow -- Choosing the right location and layout -- Putting the business plan to work: sources of funds. Sources of financing: equity and debt -- Global aspects of entrepreneurship -- Building a new venture team and planning for the next generation.

The foundation to building a successful small businessTaking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.Also available with MyLab EntrepreneurshipBy combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

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