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Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs.

By: Material type: TextTextPublication details: Boston, Mass. : Harvard Business Review Press, (c)2012.Description: 1 online resource (viii, 264 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781422143575
Subject(s): Genre/Form: LOC classification:
  • HF5415 .W566 2012
Online resources: Available additional physical forms:
Contents:
The five deadly sins -- The myth gap -- Marketing's dark art -- Part two. Shaping the future. Interlude: a creation myth for marketers -- Tell the truth, part I: the art of empowerment marketing -- Basic training: identifying your values -- Tell the truth, part II: the hero's journey -- Basic training: designing your core story elements -- Be interesting: freaks, cheats, and familiars -- Basic training: generating your stories -- Live the truth.
Subject: "The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior --
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE Non-fiction HF5415 (Browse shelf(Opens below)) Link to resource Available ocn865508283

Includes bibliographies and index.

Part one. The broken world of storytelling. The story wars are all around us -- The five deadly sins -- The myth gap -- Marketing's dark art -- Part two. Shaping the future. Interlude: a creation myth for marketers -- Tell the truth, part I: the art of empowerment marketing -- Basic training: identifying your values -- Tell the truth, part II: the hero's journey -- Basic training: designing your core story elements -- Be interesting: freaks, cheats, and familiars -- Basic training: generating your stories -- Live the truth.

"The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior --

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