Intercultural communication : building a global community / Fay Patel, Mingsheng Li, Prahalad Sooknanan. [print]

Competence in communicating across cultures is a prerequisite for success in today's fast-changing global community. In Intercultural Communication, Patel, Li and Sooknanan draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures. The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions. The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure. By integrating 'glocal' perspectives in intercultural communication, the book addresses the long-term strategy of developing a global community without sacrificing indigenous local values.

Concepts in intercultural communication -- Building a global community -- Overview of intercultural communication -- Exploring surface and deep levels of intercultural communication -- Global community engagement -- Education for the global citizen -- Intercultural communication in the global workplace -- Cultural perceptions on environment and global contexts -- Technology as cultural power and its social impact -- Critical issues in intercultural communication -- Intercultural communication in practice : challenges and barriers -- Critical perspectives in intercultural communication events -- Family -- Religion -- History -- Culture, gender, and race.

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