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Introduction to marketing : theory and practice / Adrian Palmer. [print]

By: Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, (c)2009.Edition: second editionDescription: xxiii, 551 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780199557448
Subject(s): LOC classification:
  • HF5415.P173.I587 2009
Online resources: Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort -- Global marketing.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HF5415.P2342 2009 (Browse shelf(Opens below)) Available 31923001335732

What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort -- Global marketing.

COPYRIGHT NOT covered - Click this link to request copyright permission:

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