Introduction to marketing : theory and practice / Adrian Palmer. [print]
Material type: TextPublication details: Oxford ; New York : Oxford University Press, (c)2009.Edition: second editionDescription: xxiii, 551 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 9780199557448
- HF5415.P173.I587 2009
- COPYRIGHT NOT covered - Click this link to request copyright permission:
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Circulating Book (checkout times vary with patron status) | G. Allen Fleece Library CIRCULATING COLLECTION | Non-fiction | HF5415.P2342 2009 (Browse shelf(Opens below)) | Available | 31923001335732 |
What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort -- Global marketing.
COPYRIGHT NOT covered - Click this link to request copyright permission:
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