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Entrepreneurial selling : the facts every entrepreneur must know / Vincent Onyemah and Martha Rivera-Pesquera.

By: Contributor(s): Material type: TextTextSeries: Selling and sales force management collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2017.]Edition: First editionDescription: 1 online resource (xv, 106 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781631573224
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleLOC classification:
  • HB615
Online resources: Available additional physical forms:
Contents:
Part I. Sales, a journey and a destination -- 1. Filling the void in entrepreneurial discourse -- 2. Why selling is vital to entrepreneurship -- 3. Finding the right sales model for your business -- Part II. The selling process -- 4. Navigating your way to a yes -- 5. Managing interaction and engagement with prospective customers -- 6. Handling objections -- Part III. Avoiding the pitfalls -- 7. The forgotten prospects -- 8. Other common misconceptions -- 9. Sales challenges and responses -- 10. Parting advice -- Bibliography -- Index.
Abstract: Addresses the unique challenges faced by entrepreneurs in search of buy-ins for novel ideas, products, or services. In addition to describing typical hurdles, it offers strategies to win over customers, employees, financiers, suppliers, board members, and other collaborators. While most books on entrepreneurship focus on the profile of entrepreneurs and startup capital, Entrepreneurial Selling sheds light on how entrepreneurs can excel at selling to obtain resources of all kinds. The success of a novel idea hinges on identifying, reaching, engaging, and convincing different stakeholders of its merits. Basically, entrepreneurship is not possible without the ability to sell. Based on multiyear field studies and many consulting projects with entrepreneurs in Africa, Asia, Europe, Latin America, Middle East, and North America, the insight contained herein should give entrepreneurs a "leg up" by helping them to prevent costly mistakes and increase the odds of realizing their dreams. Ultimately, the goal is to move beyond wishful thinking and into a strong business foundation by facilitating early reality checks that will inform productive usage of entrepreneurs' limited resources.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HB615 (Browse shelf(Opens below)) Link to resource Available BEP11330844
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction HB615 (Browse shelf(Opens below)) Link to resource Available 11330844

Part I. Sales, a journey and a destination -- 1. Filling the void in entrepreneurial discourse -- 2. Why selling is vital to entrepreneurship -- 3. Finding the right sales model for your business -- Part II. The selling process -- 4. Navigating your way to a yes -- 5. Managing interaction and engagement with prospective customers -- 6. Handling objections -- Part III. Avoiding the pitfalls -- 7. The forgotten prospects -- 8. Other common misconceptions -- 9. Sales challenges and responses -- 10. Parting advice -- Bibliography -- Index.

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Addresses the unique challenges faced by entrepreneurs in search of buy-ins for novel ideas, products, or services. In addition to describing typical hurdles, it offers strategies to win over customers, employees, financiers, suppliers, board members, and other collaborators. While most books on entrepreneurship focus on the profile of entrepreneurs and startup capital, Entrepreneurial Selling sheds light on how entrepreneurs can excel at selling to obtain resources of all kinds. The success of a novel idea hinges on identifying, reaching, engaging, and convincing different stakeholders of its merits. Basically, entrepreneurship is not possible without the ability to sell. Based on multiyear field studies and many consulting projects with entrepreneurs in Africa, Asia, Europe, Latin America, Middle East, and North America, the insight contained herein should give entrepreneurs a "leg up" by helping them to prevent costly mistakes and increase the odds of realizing their dreams. Ultimately, the goal is to move beyond wishful thinking and into a strong business foundation by facilitating early reality checks that will inform productive usage of entrepreneurs' limited resources.

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