Lights, camera, Madison Avenue : the golden age of advertising / Robert Naud.

By:

Naud, Robert, 1931- [Author]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781476622569

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HF6146 .L544 2015

Online resources:

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Available additional physical forms:

Subject: "This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings in the late 19th century and describes its development through the 1960s and early 1970s. The author recounts his experiences on commercial productions in theaters and studios. The technical challenges and solutions involved in producing high-end commercials are detailed"--

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HF6146.42 (Browse shelf(Opens below))	Link to resource	Available		ocn936118008

Includes bibliographies and index.

"This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings in the late 19th century and describes its development through the 1960s and early 1970s. The author recounts his experiences on commercial productions in theaters and studios. The technical challenges and solutions involved in producing high-end commercials are detailed"--

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