Amazon cover image
Image from Amazon.com

All business is show business : Strategies for earning standing ovations from your customers and employees Scott McKain. [print]

By: Material type: TextTextPublication details: Nashville, Tennessee : Rutledge Hill, (c)2002.Description: viii, 215 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781558539747
Other title:
  • All business is show business
Subject(s): LOC classification:
  • HD58.M478.A453 2002
  • HD58
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
Setting the stage: your business is show business -- The changing impact of time and emotions -- The "high concept" concept -- The power of story -- The ultimate customer experience -- What customers really want -- What employees really want -- The Obsidian enterprises story -- As the curtain rises.
Subject: Every day your organization - and you - are in the spotlight. Your employees are performing and theaudience - your customers - will love the show, hate it, or worst of all ignoreit. Scott McKain has discovered what the film, television, and music industrieshave known for years: to be successful, you must create an emotional link with youraudience. In a recent survey, Scott says, more than 70% of shoppers said theywould tend to switch where they buy things if it were "more fun" toshop somewhere else. You can get customers to switch to your business by makingthem enjoy dealing with you. In straightforward, practical language and plentyof real-life examples, AlabamaL Business is Show Business tells how to createexperiences that will make customers want to do business with you again andagain. Tell your story well. It will make you a star. Have a short, powerful, and unique high concept statement. It worked for Jaws and it will work for you. Practice the eight essential acts your customers want you to perform. Your employees are the stars of the show. Treat them that way. Create the Ultimate Customer Experience, and you will acquire amazing loyalty and unlimited referrals. https://www.amazon.com/All-Business-Show-Strategies-Customers/dp/1558539743/ref=sr_1_1?keywords=9781558539747&qid=1581120938&sr=8-1
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HD58.9.M353.A45 2002 (Browse shelf(Opens below)) Available 31923001720453

Setting the stage: your business is show business -- The changing impact of time and emotions -- The "high concept" concept -- The power of story -- The ultimate customer experience -- What customers really want -- What employees really want -- The Obsidian enterprises story -- As the curtain rises.

Every day your organization - and you - are in the spotlight. Your employees are performing and theaudience - your customers - will love the show, hate it, or worst of all ignoreit. Scott McKain has discovered what the film, television, and music industrieshave known for years: to be successful, you must create an emotional link with youraudience. In a recent survey, Scott says, more than 70% of shoppers said theywould tend to switch where they buy things if it were "more fun" toshop somewhere else. You can get customers to switch to your business by makingthem enjoy dealing with you. In straightforward, practical language and plentyof real-life examples, AlabamaL Business is Show Business tells how to createexperiences that will make customers want to do business with you again andagain. Tell your story well. It will make you a star. Have a short, powerful, and unique high concept statement. It worked for Jaws and it will work for you. Practice the eight essential acts your customers want you to perform. Your employees are the stars of the show. Treat them that way. Create the Ultimate Customer Experience, and you will acquire amazing loyalty and unlimited referrals.

https://www.amazon.com/All-Business-Show-Strategies-Customers/dp/1558539743/ref=sr_1_1?keywords=9781558539747&qid=1581120938&sr=8-1

COPYRIGHT NOT covered - Click this link to request copyright permission:

There are no comments on this title.

to post a comment.