Culturematic : how reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000-year symphony, and ROFLcon memes will help you create and execute breakthrough ideas / Grant McCracken.

By:

McCracken, Grant David, 1951- [Author]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781422184011

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HD30 .C858 2012

Online resources:

Click to access digital title | log in using your CIU ID number and my.ciu.edu password

Available additional physical forms:

Contents:

Why culturematics matter -- Twenty culturematics -- culturematic clockworks -- Finding your vector -- How to make culturematics -- culturematic me -- The corporate culturematics.

Subject: Provides an experimental approach to innovation, using such popular culture examples as NFL Films, Starbucks, and J. Crew to show how success can be achieved through prototyping and testing.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HD30.19 (Browse shelf(Opens below))	Link to resource	Available		ocn865508372

Includes bibliographies and index.

Welcome to culturematics -- Why culturematics matter -- Twenty culturematics -- culturematic clockworks -- Finding your vector -- How to make culturematics -- culturematic me -- The corporate culturematics.

Provides an experimental approach to innovation, using such popular culture examples as NFL Films, Starbucks, and J. Crew to show how success can be achieved through prototyping and testing.

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