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The merchants of cool / produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston. [print]

Contributor(s): Material type: FilmFilmPublisher number: FROL-6909Distributor: Distributed by PBS Home Video, 2001Description: 1 videodisc (approximately 60 min.) : sound, color ; 4 3/4 inContent type:
  • two-dimensional moving image
Media type:
  • video
Carrier type:
  • videodisc
ISBN:
  • 9780793690558
Other title:
  • Frontline : the merchants of cool
Uniform titles:
  • Frontline (Television program)
Subject(s): LOC classification:
  • HQ799.P348.M473 2001
  • HQ799
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Production credits:
  • Editor, Ann Collins.
Subject: "Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated 300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America"--Http://www.pbs.org/wgbh/pages/frontline.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Multi-media (10-day check-out) Multi-media (10-day check-out) G. Allen Fleece Library MULTIMEDIA Non-fiction HF5822.M425 2001 (Browse shelf(Opens below)) 1 31923001421979

COPYRIGHT NOT covered - Click this link to request copyright permission:

Originally broadcast as a segment of the television program: Frontline.

"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated 300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America"--Http://www.pbs.org/wgbh/pages/frontline.

Editor, Ann Collins.

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