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Marketing plans in action : a step-by-step guide for libraries, archives, and cultural organizations / Amanda L. Goodman. [print]

By: Material type: TextTextPublication details: Chicago : AlabamaA Editions, (c)2019.Description: xiii, 194 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780838918128
Subject(s): LOC classification:
  • Z716.G653.M375 2019
  • Z716
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
Learn about your organization -- Get notified of marketing requests -- Set up project management -- Content creation -- Staff training and interactions -- Who are your users? -- Tracking and reports -- Outside contacts -- Bonus insights.
Subject: In her job managing a public library's marketing needs, Goodman found books with tips on writing marketing plans, but nothing on how to set up her process, or what to consider in the project. Her goal in this book is to help the reader manage any aspect of marketing work in a library, archive, or other cultural organization. In the face of changing technology, she does not recommend software or websites, but explains the concepts and suggests of functionality to look for in order to complete the task. --
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Holdings
Item type Current library Call number Status Date due Barcode
Withdrawn G. Allen Fleece Library WITHDRAWN Z716.3.G653.M375 2019 (Browse shelf(Opens below)) Not for loan 31923002050157

COPYRIGHT NOT covered - Click this link to request copyright permission:

Includes bibliographies and index.

Getting started -- Learn about your organization -- Get notified of marketing requests -- Set up project management -- Content creation -- Staff training and interactions -- Who are your users? -- Tracking and reports -- Outside contacts -- Bonus insights.

In her job managing a public library's marketing needs, Goodman found books with tips on writing marketing plans, but nothing on how to set up her process, or what to consider in the project. Her goal in this book is to help the reader manage any aspect of marketing work in a library, archive, or other cultural organization. In the face of changing technology, she does not recommend software or websites, but explains the concepts and suggests of functionality to look for in order to complete the task. --

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