The Competitive Challenge of Emerging Markets : China and India / Peter Enderwick.
Material type:
TextPublication details: Newcastle upon Tyne : Cambridge Scholars Publisher, (c)2020.Description: 1 online resource (280 pages)Content type: - text
- computer
- online resource
- 9781527549791
- HC427 .C667 2020
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)
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G. Allen Fleece Library ONLINE | Non-fiction | HC427.95 (Browse shelf(Opens below)) | Link to resource | Available | on1153774909 |
Includes bibliographies and index.
The most disruptive change to the world economy over the past half century has been the rise of so-called emerging economies, particularly the large developing markets of China and India. While initially appealing to Western business as lower cost production locations, these economies are now amongst the world's leading markets for the sale of goods and services, as well as a growing competitive challenge to established businesses.This book examines the competitive challenge presented by China and India as they increasingly influence international business activities. It considers their rise,
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